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Reader’s Picks

"Have A Biskrem?" DOOH Campaign Returns to UAE for Back-to-School

United Arab Emirates
2 minutes, 44 seconds
September 7, 2026
"Have A Biskrem?" DOOH Campaign Returns to UAE for Back-to-School

DIB OOH Campaign: How Dubai Islamic Bank Made 6.6% the Hero Across Dubai

United Arab Emirates
2 minutes, 57 seconds
September 4, 2026
DIB OOH Campaign: How Dubai Islamic Bank Made 6.6% the Hero Across Dubai

Innoventures Education Marks 20 Years with a Multi-School OOH Campaign in Dubai

United Arab Emirates
2 minutes, 10 seconds
September 4, 2026
Innoventures Education Marks 20 Years with a Multi-School OOH Campaign in Dubai

Behind Every Gift, A Story: BTC's New D/OOH Campaign Turns Silver Into Sentiment

Egypt
4 minutes, 12 seconds
August 11, 2026
Behind Every Gift, A Story: BTC's New D/OOH Campaign Turns Silver Into Sentiment

Latest Campaigns
Zayed National Museum OOH Campaign in Abu Dhabi: Bringing Heritage to the Streets

Zayed National Museum OOH Campaign in Abu Dhabi: Bringing Heritage to the Streets

United Arab Emirates
3 minutes, 36 seconds
Three Beaches, One Anchor: The Strategic Elegance of SODIC’s Summer Campaign

Three Beaches, One Anchor: The Strategic Elegance of SODIC’s Summer Campaign

Egypt
2 minutes, 40 seconds
Roshan Masr Introduces Intro Complex Hub Through a New OOH Campaign

Roshan Masr Introduces Intro Complex Hub Through a New OOH Campaign

Egypt
2 minutes, 50 seconds
The Anatomy of a High-Speed DOOH Funnel: HSBC’s Premier Global Money Account Campaign

The Anatomy of a High-Speed DOOH Funnel: HSBC’s Premier Global Money Account Campaign

United Arab Emirates
3 minutes, 51 seconds
Marsoum Developments Launches New OOH Campaign in West Cairo for Central Gate

Marsoum Developments Launches New OOH Campaign in West Cairo for Central Gate

Egypt
2 minutes, 46 seconds
A New Chapter Unfolds: El Ghonemy Developments Expands to Sheikh Zayed

A New Chapter Unfolds: El Ghonemy Developments Expands to Sheikh Zayed

Egypt
3 minutes, 55 seconds
|
September 9, 2026
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RAKBANK Breaks the Frame with a Bold New UAE Credit Card Campaign

Emirates Islamic Puts 200,000 Skywards Miles on Dubai's D/OOH

Nissan Magnite Owns Cairo's Scene with Yasmina El-Abd and Ahmed Ghozzi

McDonald's Serves the World Across the UAE's D/OOH Landscape

Creative Concept
RAKBANK Breaks the Frame with a Bold New UAE Credit Card Campaign
United Arab Emirates
August 20, 2026

RAKBANK Breaks the Frame with a Bold New UAE...

Emirates Islamic Puts 200,000 Skywards Miles on Dubai's D/OOH
United Arab Emirates
August 19, 2026

Emirates Islamic Puts 200,000 Skywards Miles...

Nissan Magnite Owns Cairo's Scene with Yasmina El-Abd and Ahmed Ghozzi
Egypt
August 18, 2026

Nissan Magnite Owns Cairo's Scene with Yasmin...

McDonald's Serves the World Across the UAE's D/OOH Landscape
United Arab Emirates
August 3, 2026

McDonald's Serves the World Across the UAE's...

Campaign Insider
When a Brand Stops Telling and Starts Connecting: The Story Behind Aloe Eva's Latest Campaign
Egypt
May 25, 2026
3 minutes, 30 seconds

When a Brand Stops Telling and Starts Connecting: The Story...

The Power of Being Seen: How Scania Advertising Transforms Billboards into a Growth Engine
Egypt
March 4, 2026
3 minutes, 34 seconds

The Power of Being Seen: How Scania Advertising Transforms B...

Egypt
May 8, 2025
4 minutes, 56 seconds

M PLUS: Where Heritage Breathes, and the Future Takes Shape

When the question was first posed — What if Bastet returned...

Egypt
November 30, 2024
5 minutes, 8 seconds

Lighting Up the Future: How Elsewedy Transformed Their Brand...

Elsewedy is a name synonymous with power and cables, a staple...

United Arab Emirates
May 17, 2023
4 minutes, 33 seconds

Oreo's Groundbreaking Naked-Eye 3D DOOH Campaign Sets the St...

Did you see Oreo's latest digital out-of-home (DOOH) campaign? If not,...

Experts Talk
Lessons Learned: What Thndr x Telda Actually Taught the Egyptian Market

Lessons Learned: What Thndr x Telda Actually Taught the Egyptian Market

Egypt
August 23, 2026
3 minutes, 14 seconds
ThndrXTelda Broke the Status Quo With an OOH Shock Advertising

ThndrXTelda Broke the Status Quo With an OOH Shock...

Egypt
August 20, 2026
5 minutes, 17 seconds
Telda vs. Thndr: Anatomy of a Masterclass Guerrilla Hijack, Yet Not Ideal

Telda vs. Thndr: Anatomy of a Masterclass Guerrill...

Egypt
4 minutes, 31 seconds
How Thndr’s Reverse Dare OOH Campaign Ignited Debate & Reshaped Financial Marketing

How Thndr’s Reverse Dare OOH Campaign Ignited Deba...

Egypt
4 minutes, 24 seconds
Built on Billboards: How ACADIO Turned Egypt's Streets Into a Creative Portfolio

Built on Billboards: How ACADIO Turned Egypt's Str...

Egypt
2 minutes, 3 seconds
Viola Media Expands Urban Visibility with Launch of The Digital Totem Networks Across Abu Dhabi

Viola Media Expands Urban Visibility with Launch o...

United Arab Emirates
2 minutes, 35 seconds
The Street Doesn't Lie: Which Real Estate Campaigns Won Ramadan, and Which Ones Wasted It

The Street Doesn't Lie: Which Real Estate Campaign...

Egypt
3 minutes, 34 seconds
Ramadan and Telecom Advertising: When Ambassadors Multiply, Does the Message Survive?

Ramadan and Telecom Advertising: When Ambassadors...

Egypt
5 minutes, 0 seconds

Market Insights

Real Estate Tightens Its Grip as Cairo's OOH Market Cools in July 2026

Cairo's June 2026 Ad Scene: Real Estate Extends Its Lead as Market Activity Surges

Reading Egypt's Outdoor Advertising Market Through Its Numbers, May 2026

Decoding Egypt's Outdoor Advertising Market in April 2026

Ramadan's Final Push: How Cairo's Outdoor Market Performed in March 2026

Real Estate Tightens Its Grip as Cairo's OOH Market Cools in July 2026
Cairo's June 2026 Ad Scene: Real Estate Extends Its Lead as Market Activity Surges
Reading Egypt's Outdoor Advertising Market Through Its Numbers, May 2026
Decoding Egypt's Outdoor Advertising Market in April 2026
Ramadan's Final Push: How Cairo's Outdoor Market Performed in March 2026

Editor’s Picks

"Enta Al Hal" Initiative Inspires Audiences to Embrace Ramadan as a Fresh Start

"Enta Al Hal" Initiative Inspires Audiences to Embrace Ramadan as a Fresh Start

Egypt
February 17, 2026
|
1 minute, 22 seconds
Oh, So Beautiful! Your Unit Awaits You — An Unbranded Billboard Teaser

Oh, So Beautiful! Your Unit Awaits You — An Unbranded Billboard Teaser

Egypt
February 24, 2026
|
1 minute, 12 seconds
From the Pitch to the Billboard: Kaká Fronts OPPO's Crease-Free Find N6 Campaign

From the Pitch to the Billboard: Kaká Fronts OPPO'...

Egypt
3 minutes, 33 seconds
The Teaser Is Revealed: Cadillac's "Be Iconic" Campaign Brings a Luxurious Touch to OOH

The Teaser Is Revealed: Cadillac's "Be Iconic" Cam...

Egypt
1 minute, 25 seconds
When a Brand Stops Telling and Starts Connecting: The Story Behind Aloe Eva's Latest Campaign

When a Brand Stops Telling and Starts Connecting:...

Egypt
3 minutes, 30 seconds
Cristiano Ronaldo and Clear Bring World Cup Energy to Greater Cairo’s OOH

Cristiano Ronaldo and Clear Bring World Cup Energy...

Egypt
1 minute, 18 seconds
Jacob Elordi Takes Over the UAE Skyline in Chanel’s Mesmerizing New Outdoor Campaign

Jacob Elordi Takes Over the UAE Skyline in Chanel’s Mesmerizing New Outdoor Campaign

United Arab Emirates
June 16, 2026
|
1 minute, 19 seconds
Citi Developers Delivers a Knockout OOH Campaign Through a Powerful Collab with the UFC

Citi Developers Delivers a Knockout OOH Campaign Through a Powerful Collab with the UFC

United Arab Emirates
June 18, 2026
|
1 minute, 37 seconds
Egypt
June 21, 2026
3 minutes, 50 seconds

Mo Salah and Huda El-Mufti Lead Adidas Egypt's Mos...

The last time adidas appeared on Cairo's OOH landscape was in June 2025, with the same empowerment m...

United Arab Emirates
July 27, 2026
2 minutes, 7 seconds

As The Odyssey Hype Builds, Dubai Gets a Die-Cut B...

When a Christopher Nolan film is on the horizon, every piece of marketing becomes part of the conver...

Orange Beats Rivals to Summer with Amr Diab's OOH Rollout

Orange Beats Rivals to Summer with Amr Diab's OOH Rollout

Egypt
August 5, 2026
|
1 minute, 42 seconds
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