Givenchy, the haute couture house, has rolled out a new outdoor campaign in Dubai, featuring the American model Kendall Jenner as the brand's new face for its special collection of Spring/Summer 2022, after its latest OOH scene. The outdoor campaign captures the energy of the spring vibes, using colorful brushstrokes, and freestyle brushwork by the American artist Josh Smith. On the other hand, the visuals depict Kendall carrying Givenchy’s statement handbag of the season, a bag named after Kendell herself; Kenny. The ad space is footed with the brand’s logo signature and a straightforward call to action to Discover More” via the official website. This new campaign emerged in the fourth week of March, taking over the Digital Screens in Dubai.