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In a country where over 10% of GDP growth lies in real estate development, it comes as no surprise that almost half of the advertising in all media relates to upcoming mega projects,
With a population of over 100 million, Egypt offers the largest market in number of consumers and revenue potential in the MENA Region. Marketing and Advertising professionals compete fiercely to
In the days of online shopping some people are saying that out of home advertising, much like print media, is slowly dying.
LastOctober 15th, a set of seven OOH ad messages popped up on October Bridge showcasing a new campaign from OPPO, the big Asian mobile manufacturer. It was the first time Egyptian drivers came to
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