Despite the hardships the OOH industry in Egypt has faced at the kickoff of this year, things have positively turned around through the calendar moving to the third quarter, with impressive campaigns
Real estate tycoon that led the market since 1948, under the name of one of the most prominent family groups of business magnates, El Attal Holding, has been OOH active lately, with a strong dominant
In the essence of Real Estate's fierce competition happening on Cairo's billboards, the real estate industry is the most present and competitive business appearing on the roads. In fact, real estate
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In an industry where we see hundreds of billboards with sea views, beaches, vacation units and everything that screams BORING, a creative agency decided to spice it up a little bit to create
Blooming on the roads of Greater Cairo and the North Coast, the past couple of months have been witnessing the rising of the new brand White Sand, brought to us by GV Developments to create a buzz
With a series of outdoor campaigns that can be traced back to August 2018, foodservice mobile app Otlob finally reached the peak of their OOH strategy last December, with a strategic OOH
With the unstoppable rise of Real Estate, the roads of Greater Cairo are host to an increasing number of developers, who fight for visibility in an already over-crowded landscape.Residential,
In a country where over 10% of GDP growth lies in real estate development, it comes as no surprise that almost half of the advertising in all media relates to upcoming mega
With a population of over 100 million, Egypt offers the largest market in number of consumers and revenue potential in the MENA Region. Marketing and Advertising professionals compete fiercely to
In the days of online shopping some people are saying that out of home advertising, much like print media, is slowly dying.
Last October 15th, a set of seven OOH ad messages popped up on October Bridge showcasing a new campaign from OPPO, the big Asian mobile manufacturer. It was the first time Egyptian drivers came to
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