Media buying is a process that any marketeer knows by heart that it’s a necessity, and programmatic advertising is one of the latest forms of advertising, let alone media buying; In simpler words,
It all started with modeling, TV presenting, and several TV roles to prove that his stardom was not coincidental. It’s Amir Karara, ladies and gentlemen.For 19 years, Amir Karara has
Let's admit it; Nelly Karim is an artistic phenomena. Whether you are a TV drama fan or not, you'll recognize who is that beautiful light-hearted ballerina is. You won't be able to point
It is the time to spread your brand’s story on the roads, advertising on digital out-of-home screens is the only way to deliver your storytelling and showcase your products/services on the roads.
There are so many significant elements that go into creating the perfect advertising campaign, but having Ruby involved would undoubtedly make it stand out and go viral. Ruby has been turning heads
The new year is around the corner, every country has a certain destination to host such a public celebration, such as Trafalgar Square in London, United Kingdom, Puerta del sol Square of Madrid,
Action, suspense, comedy, and love, Amir Karara used to master in his unique mix of drama that gathered us among our friends and families to enjoy his outstanding performance in every show he starred
It's the UAE’s 50th National Day, which is the moment the Emirati people have all been waiting for. The country, and its people, are now in a festive atmosphere, gearing to celebrate the golden
Out-of-home advertising is one of the oldest forms of marketing, and it still has an effective way to boost brand awareness, even after the inception of technology. OOH ads were accustomed to being
Dubai’s media community is celebrating the launch of the latest BackLite invention, The Triple Crown. The new medium on Sheikh Zayed Road has a stunning view that crowns every advertising brand,
Welcome to the second bulletin of the Expo 2020 Dubai. New sponsoring brands came upon the outdoor advertising scene, spreading awareness of their contribution to the big event, following up from the
Once a year, specifically on the 12th of the Hijri Year of Rabi' al-Awwal, Egypt celebrates Mawlid Al-Nabawi as a jolly remembrance of Prophet Muhammad's (Peace be upon him) birthday. This year, it
Understanding Expo 2020 Dubai UAEFrom the 1st of October 2021 to the 31st of March 2022, Expo 2020 Dubai is planned to take place, as the execution scheme is focusing on hosting a unique,
In our previous article covering the action taking place in the North Coast, we indicated that the real estate market has been making great use of the summer season to promote various
Out-of-home (OOH) advertising was impacted by lockdowns and the companies had to shift towards digital channels in 2020 to reach their audience. However, film production companies have recently been
Amidst Talabat's phenomenal presence in Greater Cairo's OOH arena, promoting the pioneering delivery application in Egypt, and offering updated promo codes and discounts for all users
Perhaps what’s even more exhilarating than a much-needed summer vacation at the golden beaches of the North Coast, is the journey there itself. While the destination is the very embodiment of
Some stars transcend their status as a pop-culture icon, and become even more than a celebrity. Such people manage to go beyond the limit of their artistic careers and reach something else, something
On Sunday 30th of May 2021, in a press conference held in the Nile Ritz-Carlton Cairo, the United Media Services (UMS) Group and Alarabia for Outdoor Advertising. Both signed memorandum of
Henedy is representing two popular brands now in Egypt, refreshing our roads on daily travel with his funny smart expressions on Cairo's billboards, after the release of the latest two campaigns. The
As promised in the previous part, the voice of the OOH, INSITE OOH is delivering the second part of the coverage of INSITE Marketplace’s grand event in the Four Seasons Hotel at Plaza Ballroom to
For the past three years, we were not just keen on spotting, reporting, and delivering the out-of-home news, numbers, top campaigns out there, what lies beyond those campaigns, and the experts’
INSITE Marketplace, MENA’s top-notch outdoor online marketplace for ad-spaces trading has unveiled its project, celebrating with a prestigious launching event with its sister companies OUTSITE OOH,
In a world where technology is the 21st centuries oil, the traditional outdoor trading is no longer efficient, the hundreds of phone calls and many follow-ups to get the media plan you are planning
Tracking the North Coast action has been our yearly goal, as it’s becoming a hot destination not only for vacationers but also for the racy OOH competition. As the heat increases day by day, part 2
The Emirates is lighting its iconic buildings of Dubai and Abu Dhabi in solidarity with its sister Arab country, Egypt, in the 68th memory of the 23rd of July Revolution.Burj Khalifa,
At this time of the year, it's the moment when INSITE OOH delivers the coverage of what's happening on the road trip to the North Coast; it has always been a playground for vast and creative OOH
In Egypt, the OOH market is one of the most dynamic and interactive media channels, with multiples of advertisers fighting for a hot spot and better exposure that OOH delivers. During the beginnings
The past few months made all of us witness new abnormal circumstances due to the outbreak of COVID-19, which has undoubtedly brought our spirits down. New terms have entered our daily conversation;
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