In Egypt, the OOH market is one of the most dynamic and interactive media channels, with multiples of advertisers fighting for a hot spot and better exposure that OOH delivers. During the beginnings
The past few months made all of us witness new abnormal circumstances due to the outbreak of COVID-19, which has undoubtedly brought our spirits down. New terms have entered our daily conversation;
Between raising awareness and thanking the frontline heroes among us, many brands, advertisers and governmental institutions have stepped up bravely during March and April 2020 to decorate the
From the light of the Corporates Social Responsibility (CSR) and out of their vow to stand behind the Egyptian community against our fight, facing COVID-19; brands, advertisers, OOH agencies,
Three years ago, since our inception, our dream was all about conquering new capitals to attract more and more of the outdoor communities around the world. Our online-driven platform has been always
Out-of-home Advertisers in Egypt have a quite crowded calendar throughout the whole year filled with events and holidays. It adds more challenges to marketing and advertising departments out there,
One of the leading international mobile devices companies OPPO has been appearing on Cairo’s billboards for a long time now, showing lots of creative concepts, modern OOH techniques and different
The billboards have been experiencing a sudden change and dominance from the automotive industry lately; this specific industry is thriving every day in ways we have never seen before. Since the
Since his very first album “Ya Tareeq” in 1983, the Egyptian superstar Amr Diab has been climbing the walls of success with dedication, constant work, tremendous efforts and a backbone of a huge
The OOH marketing tactics have hundreds of cards on the table, but one of the most important and tricky marketing strategy is celebrity branding or celebrity endorsement; important because you are
The North Coast roads have been giving us some rich OOH buzz during the summertime and due to being the voice of the outdoor community; we have been filling you with the latest fresh campaigns out
The Entertainment industry has been blooming this summer to offer viewers the best outings ever for those who love to feel hyped and entertained. The last few months have brought to the outdoor
The road to the North Coast is one of the most trafficked roads during summer as people are fleeing the heat in Greater Cairo; to approach more the breeze of the Mediterranean Sea. This highway has
The North Coast has become one of the busiest destinations that attract the OOH advertiser’s to make sure that their ads get the right exposure needed and their brands shine in the right place; Al
Just as we promised to cover the OOH campaigns of the brands that shined and ignited the billboards of our beloved Greater Cairo; after bringing you part 1 two weeks ago, we now present to
The Egyptian king doesn't only score on the field but also on the billboards of Cairo, Mohamed Salah has gained praise and admiration from all over the world. Not just a great player, but
With Egypt hosting the AFCON 2019, almost every Egyptian brand is on the roads of Greater Cairo, adapting their industries with the football spirit to seize the opportunity of been seen during this
Marketing is the art of portraying a product or a service the way you want people to feel about it, this is more of an objective that each and every brand wants to achieve at the end of the
It is this time of year where Egyptians consume enormous amounts of food. Before the arrival of the Ramadan, people rush to the supermarkets to fill their fridges and get ready to fast. Food &
As Ramadan is halfway through, the competition between certain industries is on fire and in order to grab people’s attention, the operators will have to be special, relevant and creative.30
With Ramadan’s arrival, the sudden change that happened on the roads of Greater Cairo was noticed and expected. Broadcast media TV networks have spiced up and filled the billboards with new
FEPE International, the global association for Out of Home, is holding its 60th Annual Congress in Dubai at the Intercontinental Hotel Dubai Festival City from May 1-3.Delegates will
Welcome to our second anniversary! Today Insite OOH Media Platform turns 2, and we are excited to celebrate our first toddler years of achievements with our readers.It’s amazing how fast
We are used to hearing that the roads of Greater Cairo are “cluttered” with billboards and that brands’ visibility and campaigns’ ROI are becoming harder to measure – and they are! With
Following the road works in the North Coast, the OOH scenery of Al Sahel is changing its looks with new signs that have brought modernity to the area – as well as versatility to
With Ramadan in its prime, the roads of Greater Cairo are filled with OOH creativity and best wishes across every district of the city. The billboards feature plenty of Ramadan
With Ramadan approaching fast, we see marketers across Greater Cairo rushing to finalise the last touches of their special marketing campaigns for the holy month. Ramadan is, specially in
2017 was an exciting year for the outdoor media landscape of Greater Cairo. The general occupancy across the city kept well above an average 80%, and some campaigns impacted the market in
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