The UAE’s Out-of-Home (OOH) landscape stayed dynamic throughout November 2025, as brands across various industries vied for audience attention using a mix of traditional and digital formats. According to recent tracking, real estate maintained its lead with 10 OOH campaigns rolled out across billboards, digital screens, and mixed-format sites. Closely matching this momentum, fashion wear also recorded 10 campaigns—an alignment that clearly reflects the influence of seasonal retail peaks, such as Black Friday, where fashion brands ramp up visibility to compete at the same intensity as property developers. Our understanding of this evolving landscape is shaped by close monitoring of Dubai, Sharjah, and Ajman—markets where traffic patterns, urban momentum, and strategic billboard locations play a key role in how brands engage audiences daily. Through a blend of on-ground observation and digital tracking, we documented not just the presence and frequency of campaigns, but the impact they deliver. By layering these insights with mobility and demographic data, and rigorously validating the results, we translated raw observations into a clear, reliable snapshot of brand activity and market trends across these three dynamic emirates. Sector Highlights Leading the OOH landscape, Real Estate and Fashion Wear both took center stage with 10 campaigns each, highlighting their equal influence and strong presence in the UAE’s outdoor advertising market. This parity reflects the seasonal intensity of sectors like fashion, where retail peaks drive visibility on par with property developers’ project promotions. Close behind, Foodservice activated 8 campaigns, demonstrating consistent demand for high-impact placements in high-traffic areas. Events & Exhibitions and Jewelry also made a significant mark, with 7 campaigns each, showcasing the continued relevance of lifestyle and leisure-driven sectors in connecting with audiences outdoors. Further down the spectrum, Banking and Mobile Apps recorded 5 campaigns each, reflecting the growing interest of financial and digital-first brands in leveraging OOH for awareness and engagement. Entertainment contributed 3 campaigns, rounding out the mix with sector-specific, attention-grabbing initiatives. Together, these figures paint a vivid picture of a diverse and highly active OOH market, where multiple sectors compete strategically for audience attention, balancing both traditional billboard impact and digital innovation across the UAE. First-Timers on the OOH Stage November welcomed another wave of brands making their first appearance on the UAE’s OOH scene. Pepe, Al Baik, Sanzen, and Grandiose Supermarket stepped into the spotlight, each marking a strategic move to harness the power of high-visibility outdoor media. Ranging from food and retail brands seeking fresh ways to reach consumers to real estate companies broadening their regional reach, these new entrants highlight OOH’s continued value as a powerful tool for establishing brand presence in a competitive landscape. Their launch campaigns also underscore the increasing trust in the medium’s effectiveness in generating visibility, making a lasting impression, and capturing audience attention. Whether it’s establishing credibility, announcing market entry, or testing audience engagement at scale, these brands show that OOH remains a go-to channel for companies looking to make a bold debut in the UAE. Emirates Snapshot In November, Dubai once again dominated the UAE’s OOH landscape, registering 64 campaign appearances across its high-traffic corridors and iconic districts. From Sheikh Zayed Road to Downtown and beyond, the city continued to serve as the primary hub for outdoor visibility, offering brands exceptional reach and sustained exposure. Sharjah followed with 19 campaigns, underscoring the emirate’s growing role within the national media mix. As its residential and commercial areas continue to expand, Sharjah remains an attractive destination for advertisers looking to engage both local communities and daily commuters. Ajman added 7 campaigns to the mix, maintaining its position as a supportive market that enhances brand presence along the northern corridor and complements wider UAE OOH strategies. Formats in Focus In terms of formats, Hoardings and Digital Screens continued to dominate the OOH mix, recording 35 placements (34.31%) and 30 placements (29.41%) respectively. Together, they reaffirmed their role as the core platforms for high-impact visibility and large-scale brand storytelling across the UAE’s outdoor landscape. Uni-Poles followed with 19 placements (18.63%), maintaining their importance as a go-to format for broad reach along major highways and arterial routes. Lampposts contributed 11 placements (10.78%), supporting frequency and sustained exposure within urban streets and commuter-heavy areas. Rounding out the mix, Mega Com delivered 7 placements (6.86%), remaining a more selective yet impactful format that brands continue to leverage for standout presence. Overall, the distribution highlights a balanced OOH strategy, combining dominant formats with supporting ones to maximize coverage and audience impact across the market. Key Takeaways Real Estate and Fashion Wear jointly led the OOH scene with 10 campaigns each, reinforcing their positions as the most active investors in the UAE’s outdoor advertising landscape. This shared momentum reflects the parallel intensity of property marketing and fashion’s seasonal, lifestyle-driven push. Foodservice followed closely with 8 campaigns, highlighting sustained engagement as brands compete for everyday consumer attention. Events & Exhibitions and Jewelry each recorded 7 campaigns, underlining strong demand for high-visibility placements tied to experiences, occasions, and premium appeal. Banking and Mobile Apps contributed 5 campaigns each, signaling continued investment from both financial institutions and digital-first brands seeking scale and awareness through OOH. Rounding out the mix, Entertainment delivered 3 campaigns, adding depth to the overall landscape. Together, these figures illustrate a dynamic and well-balanced OOH market, where multiple sectors actively leverage outdoor media to maintain visibility and compete for audience attention across the UAE. Conclusion November 2025 reaffirmed the UAE’s OOH market as a mature yet highly competitive arena, where brands across sectors continue to invest strategically in visibility, scale, and impact. The shared leadership of real estate and fashion wear highlights how seasonal retail momentum can rival long-standing property marketing activity. At the same time, strong performances from foodservice, events, jewelry, and digital-first sectors reflect a broadening and increasingly diversified advertiser base. Geographically, Dubai maintained its dominance as the epicenter of outdoor exposure, supported by Sharjah’s growing weight and Ajman’s complementary role in extending reach across the northern corridor. From a format perspective, the balance between hoardings, digital screens, and supporting formats underscores a market that blends reach with precision, and impact with frequency. The arrival of new brands further signals sustained confidence in OOH as a trusted channel for market entry, awareness building, and long-term brand growth. Collectively, these trends point to an OOH landscape that is not only active but also evolving—driven by data, shaped by seasonality, and anchored in the UAE’s dynamic urban environment.
