December 2025 Cairo OOH Review: Real Estate Dominates as Top Campaigns Redefine Brand Presence
This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for December 2025, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Eleven out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns.
Noteworthy Changes
According to MOOH, OWG’s media intelligence arm, Real Estate continued to dominate Egypt’s OOH market, leading overall activity with 8,810 occupied faces, accounting for more than half of total market presence. Telecommunications followed with 1,667 faces, reaffirming its strong reliance on outdoor media, while FMCG ranked third with 1,256 faces, reflecting sustained efforts to drive mass visibility and brand recall. Healthcare secured 865 faces, highlighting growing sector confidence in OOH, while Finance & Investment recorded 682 faces, maintaining steady visibility across key urban routes.
Top 5 Campaigns
MADKOUR
MADKOUR Group’s OOH campaign in Cairo is a masterclass in brand clarity and restraint. With a simple dark-blue design, minimal copy—“Building Was Just the Beginning” and “Launching Soon – Financial District”—the billboards act as thoughtful teasers rather than direct sales pitches. Placement on busy roads toward new business areas reinforces the Financial District narrative. The campaign’s strength lies in uniformity and subtle storytelling, signaling ambition beyond construction. It builds intrigue, positioning MADKOUR’s development as the start of something bigger.
MADAI
Larz Developments’ OOH campaign for Mádai blends modernity with cultural warmth, using earthy tones and approachable typography to give the R8 neighbourhood a human, lived-in feel. The stamp-inspired framing and subtle local motifs reinforce a sense of heritage, while the tagline “New Capital. Familiar Soul.” anchors the message. Sequential placement along major roads builds recognition, not immediate sales. Clean, consistent visuals and balanced branding create a strong, memorable identity. Overall, the campaign introduces Mádai as a forward-looking yet culturally rooted neighbourhood.
VODAFONE
Vodafone’s OOH campaign in Egypt cleverly taps into the nation’s football passion, featuring stars like Mohamed Salah to make a TV promotion feel like a rally. Bold red visuals, cinematic portraits, and layered crowd imagery maximize impact on busy roads. The messaging is clear, highlighting discounts and flexible payments while focusing on shared football moments. By blending commerce with culture, the campaign resonates emotionally rather than just selling a product. Overall, it’s a culturally attuned, high-impact OOH execution that knows its audience.
HOM.
Zaya Developments’ OOH campaign for hom. captures the warmth of everyday family life, using soft illustrations and calm colors to convey genuine, lived moments. Taglines like “Real moments… lived” and “Harmony of moments” reinforce the emotional, culturally resonant message. The visuals balance modern architecture with intimate, ordinary scenes, emphasizing comfort and connection. The campaign prioritizes storytelling over hard selling, creating a relatable, human-centered narrative. Overall, it’s a thoughtful, emotionally engaging OOH rollout that makes a house feel like home.
NINE 08
Nine 08’s OOH campaign by Verde and Centrada Developments leverages a clean design—red, black, and white with bold numerics—to create instant visibility and brand presence on Cairo highways. The oversized, geometric typography and ample negative space convey modernity, luxury, and confidence without clutter. Repetition across multiple billboards builds memorability and ownership of the highway stretch. The campaign’s scale and restraint position Nine 08 as a premium, curated commercial destination. Overall, it’s a striking, high-impact OOH execution that speaks through simplicity.
For a more in-depth analysis of December’s Market Insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
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