Vodafone Egypt has launched a captivating out-of-home, following their previous one, starring the ever-beautiful actress Yasmin Abdulaziz, to promote their Flex 70 data plan. This campaign from the telecommunication brand promises viewers free access to top streaming platforms. The campaign's tagline, Starting from Flex 70, Watch Ramadan Series, on Watch iT and Shahid, clearly communicates the value proposition. By subscribing to the Flex 70 plan or above, viewers unlock a world of entertainment without worrying about data charges. This offer caters to the massive popularity of Ramadan series in Egypt, where families and friends gather around their screens to enjoy captivating stories. Vodafone leverages the immense popularity of Yasmin Abdulaziz, a household name in Egypt and the Arab world. Her infectious smile and playful persona resonate with audiences on the visuals, making her the perfect ambassador for the campaign. Dressed in all red, she personifies Vodafone and its branding. Vodafone's Flex 70 campaign is a strategic move, capitalizing on the peak entertainment season and leveraging the power of a beloved celebrity. By offering free access to popular streaming platforms and featuring a relatable ambassador, the campaign effectively positions Flex 70 as the go-to data plan for an enjoyable and connected Ramadan experience. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
