We start to feel summer vibes around us and global brands are getting ready to release the spring/summer collections for 2021. Therefore, the prominent brand, Hermes chose to illustrate its new spring/summer collection for 2021 on the billboards of Dubai, celebrating the unique character of Parisian Faubourgs. This campaign has shown up after they came on the roads for "The Saddler's Spirit" on its last Campaign, promoting its uni-sex collection of handmade bags and scarfs. 

This time, Hermes has popped up on the billboards with a dynamic outdoor campaign, promising to take us to “ a fantasy city built of collages”, exploring the theme of “the tumult of a street, the energetic bustle of a city” in The Faubourg Odyssey campaign. On digital screens, the visuals feature models roaming the streets, wearing the latest must-have fashion items "The Faubourg Odyssey" from Hermes 2021 spring/summer collection. The Faubourg Odyssey campaign is being touted as ardor and impetuosity using inspired materials. Hermes Paris has glammed up on Digital Screens during the second week of May with a limited location at Al Mustaqbal Street and Bulyvard Alshaykh Mohamad Bin Rashid in Dubai

The Art & Science of OOH

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