November 2025 OOH Report: Real Estate Dominates Cairo’s Billboard Landscape
This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for November 2025, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Nineteen out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns.
Noteworthy Changes
According to MOOH, OWG’s media intelligence arm, Real Estate maintained its dominant position in Egypt’s OOH market throughout November 2025, recording 10,617 occupied faces and accounting for the largest share of overall activity. Telecommunications followed with 2,054 faces, closely trailed by Public Administration at 2,019 faces, underscoring the continued importance of outdoor media for both commercial and government-led communication. FMCG registered 796 faces, reflecting consistent efforts to sustain brand recall, while Finance & Investment secured 741 faces, reinforcing its visibility across key urban routes.
Healthcare brands maintained a solid presence with 705 faces, as Retail reached 511 faces and Automotive recorded 473 faces, ensuring steady exposure along high-traffic corridors. Media & Broadcasting logged 416 faces, narrowly ahead of Consumer Electronics at 408, while Foodservice contributed 381 faces, highlighting ongoing engagement from lifestyle-driven sectors.
Further down the ranking, Industrial & Technical Supplies accounted for 272 faces, Hospitality followed with 268, and Business Services added 199 faces. Arts & Media, with 166 faces, continued to support cultural and entertainment messaging. Rounding out the landscape, the Others category accumulated 474 faces, reflecting the diverse mix of advertisers shaping Egypt’s vibrant OOH environment during the month.
Top 5 Campaigns
New Kairo by G Developments entered Cairo’s OOH scene in November with a bold, lifestyle-driven campaign built around the slogan “All Roads Lead to New Kairo.” The message positions the project not just as a location, but as a lifestyle destination within Egypt’s fastest-growing area.
Departing from traditional real estate visuals, the campaign uses editorial-style imagery and contemporary fashion-led portraits to convey sophistication and cultural relevance. Clean typography, muted tones, and atmospheric visuals reinforce a sense of confidence, exclusivity, and progress, while the supporting line highlights the launch of a new phase within an upscale integrated community.
Deployed across key outdoor locations in Cairo, the campaign achieves strong visibility and emotional impact, positioning New Kairo as a symbol of modern, refined living rather than just a residential development.
2. NOON.COM
Noon made a swift return to billboards with a smart push for its “Yellow Friday” sales event, using a clever co-branding strategy instead of standalone ads. By attaching Yellow Friday banners to a wide range of existing campaigns—from detergents and shampoos to cosmetics and shoes—Noon created a powerful sense of ubiquity. This surround-sound approach makes it feel like every deal, across every category, lives under the Yellow Friday umbrella. With the added presence of valU for installment plans, the campaign firmly positions Noon as the central hub for November’s offers.
Qatari Diar has launched a striking highway campaign to introduce its new North Coast project, Alam Al Roum, positioning it as a premium coastal destination. Using clean, minimal visuals and serene seaside imagery, the campaign emphasizes luxury, exclusivity, and refined living. With subtle branding, the line “A New Icon Unveils,” and a focus on inspiration rather than sales details, the strategy aims to build early awareness and curiosity among high-net-worth individuals and families seeking upscale seasonal homes.
Nasdaq Development’s Tabeaa Residence makes a striking OOH debut in Cairo with a nature-first campaign that cuts through the city’s visual clutter. Taking over key highways, bridges, and metro poles, the rollout transforms urban routes into a lush, green corridor filled with foliage, birds, and botanical illustrations.
With minimal messaging and elegant typography, the campaign positions Tabeaa as more than a real estate project—it’s a philosophy centered on balance, sustainability, and reconnection with nature. Repeated slogans like “We Are From Nature” and reflective lines reinforce this identity, while clear branding and a simple call-to-action ensure recall. Overall, Tabeaa is framed as an ecological lifestyle choice, appealing to conscious consumers seeking calm and meaning over conventional luxury.
5. AQMAR
Kayan Developments and ELAF Developments launched Aqmar, a luxury residential compound in New Zayed, through a high-impact OOH campaign spanning traditional billboards and digital screens. The rollout moved from mysterious blacked-out teasers featuring a lone moon and the line “Where Life Shines Like Stars,” to a full reveal showcasing the Aqmar name, celestial visuals, and “Signature Residences.”
Using a dark galactic palette, minimal copy, and refined Arabic typography inspired by orbital forms, the campaign stands out in Egypt’s crowded real estate landscape. Strategically concentrated across West Cairo’s key highways and New Zayed’s digital inventory, the campaign positions Aqmar as a futuristic, premium destination—elevating both the project and the emerging identity of New Zayed itself.
For a more in-depth analysis of November's Market Insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
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