INSITE OOH Media Platform

This report is based on continuous monitoring of outdoor campaigns across Greater Cairo, supported by proprietary data on visibility, frequency, and format distribution. Campaigns were classified by sector and medium, with a special focus on DOOH activations. Expert insights and market benchmarks were integrated to provide a well-rounded view of OOH performance and its evolving impact on Egyptian businesses.

Occupancy Rate 

Out of 20,333 outdoor faces monitored, 2,935 remain available while 17,398 are actively occupied — reflecting a robust 85.5% occupancy rate. This high utilization underscores the sustained demand for outdoor advertising in Egypt, with limited vacant inventory highlighting advertisers’ continued confidence in OOH as an effective communication channel.

Industry Occupancy Rate

Real Estate leads the OOH landscape with 8,810 occupied faces, representing 50.6% of total activity. Telecommunications follows with 1,667 faces (9.6%), while FMCG accounts for 1,256 faces (7.2%). Healthcare secures 865 faces (5.0%), and Automotive holds 746 faces (4.3%), with Finance & Investment contributing 682 faces (3.9%). Media & Broadcasting (451 / 2.6%) and Foodservice (406 / 2.3%) further strengthen the mix, alongside Consumer Electronics (379 / 2.2%) and Retail (334 / 1.9%). Business Services (285 / 1.6%), Public Administration (275 / 1.6%), and Industrial & Technical Supplies (205 / 1.2%) add depth to the market, while Hospitality (194 / 1.1%) and Arts & Media (163 / 0.9%) enhance diversity. Finally, the Others category, with 680 faces (3.9%), reflects a wide range of advertisers contributing to the vibrancy of Egypt’s OOH market.

Year-on-Year Analysis 

December 2025 recorded an occupancy rate of 85.5%, slightly below the 86.3% observed in December 2024, reflecting a marginal YoY dip of 0.8 percentage points. Despite this minor decline, the market remained resilient, with 17,398 occupied faces out of 20,333 monitored, highlighting continued momentum in OOH demand. Activity included both new launches and ongoing extensions, demonstrating sustained advertiser engagement and a balanced mix of fresh visibility and extended presence. This slight decrease in occupancy points to a stabilizing market as the industry adapts to evolving media strategies, the growing prominence of DOOH formats, and increased competition across sectors.

Month-on-Month Analysis

December 2025 recorded an occupancy rate of 85.5%, down from the 90.1% occupancy in November 2025, marking a 4.6 percentage point month‑on‑month decline. While November saw 20,500 occupied faces out of 22,760 monitored, December followed with 17,398 occupied faces across 20,333 total — reflecting a modest cooling in utilization. Despite this slight dip, the market remained solidly utilized with well over 17,000 active faces, demonstrating sustained advertiser commitment to OOH. The consistently high occupancy underscores the resilience of Egypt’s outdoor advertising sector, even as dynamics evolve with expanding inventory and the growing prominence of digital formats. 

Conclusion

December 2025 demonstrates that Egypt’s OOH market remains robust and highly utilized, despite minor month‑on‑month and year‑on‑year fluctuations in occupancy. Real Estate continues to dominate the landscape, while diverse sectors maintain a steady presence, reflecting broad advertiser confidence. The slight softening in occupancy highlights a market that is maturing and adapting — with expanding inventory, the rise of DOOH, and intensified sectoral competition shaping campaign strategies. Overall, the consistent engagement across more than 17,000 active faces underscores the resilience and enduring relevance of OOH as a key communication channel in Egypt.