Roxy Cinemas, the widely-known movie theater in Dubai, has turned up on the UAE’s digital billboards to advertise for one of its new, exciting releases, PAW Patrol The Mighty. Previously, Roxy Cinemas appeared on the scene with VOX Cinemas for the film Fast X. In order to offer onlookers a peek of the plot of The PAW Patrol puppies, the campaign shows off the movie's vibrant and colorful poster and plays the trailer, based on the television series PAW Patrol and being the sequel to PAW Patrol: The Movie. The puppies miraculously acquire superpowers when a meteor crashes Adventure City, but when Humdinger and a crazy scientist steal their talents and transform into supervillains, things switch up for the worst! Dubai’s DOOH audience is invited to reserve their seat at Roxy Cinemas straight away via the Roxy App or website, so children can start enjoying the movie right away (or adults we don’t judge!). Wondering who are the voices behind these cute puppies on the billboards? None other than Kim Kardashian, and her children! In addition to Mckenna Grace, Taraji P. Henson, James Marsden, andKristen Bell, the voice cast also features Finn Lee-Epp, who plays Ryder in his feature picture debut. The movie will be “In Cinemas September 28”, so watch out! The new campaign was released in Dubai the third week of September, on digital screens.
