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Purina brought Felix the Cat to life in a show-stopping Naked Eye 3D campaign, as he leaps, moves, and charms across JBR’s Beach entrance. This campaign pivots away from the static strategy that Purina opted for in their previous campaign from January of last year, which presented Purina as a nutritional option recommended by Vetrenarian.

As you entered JBR Beach in Dubai, the Naked Eye 3D execution immediately stopped you in your tracks, bringing Felix the Cat and his line of products vividly to life. The visuals showcased two types of Purina dry food: Play Tubes, tube-shaped treats designed to roll and bounce for interactive play, and Party Mixes, a colorful blend of shapes and flavors. Each bag appeared in stunning detail, with its contents floating dynamically around it. Every detail here popped. From Felix’s playful antics to the floating treats, it created a scene that turned a casual stroll on your way to the beach into a moment of delight.

Purina swapped static for spectacle. Where last year’s campaign focused on positioning the brand as a veterinarian-recommended nutritional choice, this year’s Naked Eye 3D execution turns Dubai into a stage for Felix the Cat, done by combining creativity, technology, and a beloved character. Purina proved that OOH isn’t just about visibility, it’s about creating an experience that sticks. With this campaign, the brand combined awareness with entertainment, leaving audiences smiling, engaged, and talking long after they pass the screen.

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