INSITE OOH Media Platform

Celebrating its 8th anniversary, INSITE OOH revisits the top eight campaigns that have illuminated the out-of-home advertising landscape across Egypt and the UAE. These groundbreaking projects showcase strategic brilliance, creative ingenuity, and tangible results, solidifying INSITE OOH's position as a leading force in the industry covering latest news and updates that concern OOH advertising. The campaigns, ranging from Oppo's grand bridge billboards to Pepsi's playful die-cut innovation and Oreo's mesmerizing 3D show, demonstrate the power of transforming ordinary spaces into extraordinary brand experiences. By dissecting these projects, we uncover the strategic placement, creative execution, and deep audience understanding that define impactful OOH advertising. This collection exemplifies INSITE OOH's commitment to pushing boundaries and redefining the OOH experience.

• OPPO (Egypt)

These four OPPO OOH campaigns in Egypt, particularly focused on the Alexandria Desert Road bridge, October Bridge, and Salah Salem locations, demonstrate a progressive and impactful use of die-cuts and innovative installations. OPPO, in collaboration with OUTSITE OOH Media, consistently pushed the boundaries of traditional outdoor advertising, transforming a simple pedestrian bridge into a dynamic, attention-grabbing billboard. Campaigns featured striking visuals, like the vibrant red FCB Limited Edition phone with its "Selfie Expert" slogan and the "Spiderman: Homecoming" tie-in with its engaging webs and LED lighting, showcasing the F3 Limited Black Edition. The F5 launch further amplified this strategy, boasting even larger mock-ups and die-cuts, solidifying OPPO's presence as a leader in OOH innovation. The core strategy involved creating memorable landmarks by creatively utilizing die-cuts and mockups, and strategically placed branding zones, with a focus on high-traffic areas to maximize OTS (Opportunity to See) and deliver on KPIs, while also highlighting the collaborative and creative efforts of OUTSITE OOH Media.

• Amazon Prime (Egypt)

Amazon Prime Video has consistently demonstrated innovative out-of-home (OOH) advertising strategies in Egypt with the recent launches of campaigns for the series Gen V and Citadel. Deployed across Cairo's bustling roadways utilizing digital screens and creative OOH combinations, both campaigns showcased visually striking designs inspired by their respective series' aesthetics and star-studded casts. The Gen V campaign, promoting the new series set within "The Boys" universe, employed vibrant colors and key taglines with a creative die-cut campaign. Similarly, the Citadel campaign, for the action-packed global thriller starring Priyanka Chopra Jonas and Richard Madden, featured dynamic imagery and an exceptionally creative execution that included 3D mockups of characters and an impressive LED logo display, strategically placed to maximize visibility, notably on the highly trafficked 6th of October Bridge. These campaigns underscore Prime Video's commitment to impactful and imaginative OOH promotions in the Egyptian market.

• Khaby and Talabat (Egypt)

Talabat's June campaign, a standout creative concept recognized as one of Egypt's top performers, masterfully combined digital and traditional out-of-home advertising with the star power of TikTok sensation Khaby Lame. The campaign's innovative approach centered on Lame's iconic "No Words" persona, showcasing him in Talabat's signature orange against a minimalist white background, strategically deployed across static billboards and dynamic digital screens to broaden its reach. This creative concept, featuring a globally recognized figure, effectively resonated with a younger, diverse audience, capitalizing on Lame's widespread social media appeal and relatable humor to reinforce Talabat's brand values of convenience and customer satisfaction, ultimately driving significant engagement and potential customer acquisition.

• KitKat (Egypt)

Nestlé has launched a highly engaging out-of-home campaign across Greater Cairo to generate excitement for their latest offering, the KitKat Chunky with Lotus Biscoff. This campaign leverages the power of OOH media to introduce the new product with a visually appealing representation set against KitKat's familiar branding. What makes this campaign particularly successful is its catchy and innovative die-cut execution, which masterfully highlights the delectable chocolate and the distinctive Lotus Biscoff layer, creating a sensory experience for viewers. The creative approach has not gone unnoticed, earning the campaign recognition as one of the top die-cut OOH initiatives in Egypt. 

• Mercedes Benz (UAE)

Mercedes-Benz captivated the UAE's automotive audience with a highly creative and impactful out-of-home (OOH) campaign for their all-electric EQE SUV, achieving significant reach through its innovative execution. This campaign distinguished itself by employing a meticulously crafted, special production die-cut hoarding, transcending the conventional display of a vehicle's exterior. Instead, it ingeniously offered a tantalizing glimpse into the SUV's opulent interior, transforming a static billboard into an immersive experience. Imagine navigating Dubai's bustling streets and encountering a seemingly embedded vehicle, its plush seats and futuristic dashboard illuminated by dynamic LEDs that come to life after dark. This visual spectacle effectively drew viewers into the car's world, igniting a sense of intrigue and aspiration. Mercedes adopted a minimalist design strategy, allowing the die-cut vehicle to command center stage.

• KFC and Cheetos (UAE)

KFC launched a widespread, die-cut out-of-home campaign across the UAE in mid-April, featuring a collaboration with Cheetos. Utilizing hoardings, digital screens, and lampposts, the campaign showcased a "Crunchin' Cheese" tagline and a die-cut visual of the KFC bucket and Cheetos logo "saluting" hands, emphasizing their "Partners in a crunch" theme. The campaign's visual elements centered on the iconic KFC chicken bucket, enhanced with a liberal sprinkling of Cheetos, effectively highlighting the product partnership. The bold, KFC-style font used for the "Crunchin' Cheese" tagline further reinforced brand recognition. The unique die-cut design, showcasing the two brands' logos in a handshake-like gesture, served to visually underscore the collaborative nature of the product, creating an engaging and memorable visual for consumers.

• Sephora (UAE)

Sephora's hair product campaign achieved high reach and effectiveness through a brilliant combination of witty messaging and striking visual artistry. The campaign, displayed in a high-traffic area of Dubai Mall, utilized a unique reverse perspective zig-zag installation and a vibrant red color palette to capture attention and convey luxury. The tagline, "Make every day a great hair day," resonated strongly with the target audience, driving engagement. By strategically placing the hoarding and employing compelling creative elements, Sephora successfully promoted its hair products, demonstrating the campaign's significant impact.

• Oreo (UAE)

Oreo's innovative "Scan To Play" campaign in Dubai has set a new benchmark in food and beverage advertising, leveraging digital out-of-home (OOH) to achieve record-breaking engagement. Playing true to its "Stay Playful" slogan, the campaign utilizes interactive 3D visuals across dual digital billboards, enticing viewers with playful animations of Oreo cookies and a call to action to scan and play a game. By strategically connecting the two screens and incorporating signature Oreo elements like milk dunking, the campaign successfully creates a fun, immersive experience, reinforcing the brand's playful identity and driving audience interaction.

Conclusion 

In celebrating its eighth anniversary, INSITE OOH's retrospective of these top eight campaigns vividly illustrates the transformative power of out-of-home advertising. From OPPO's architectural interventions and Prime Video's dynamic die-cuts in Egypt, to Mercedes-Benz's immersive interior display and KitKat's interactive 3D spectacle in the UAE, these projects transcend traditional advertising, evolving into captivating brand experiences. These campaigns underscore the critical role of strategic placement, creative innovation, and a deep understanding of audience engagement in driving impactful OOH results. By showcasing the successful integration of digital and traditional OOH, and the strategic use of star power and interactive elements, these examples solidify INSITE OOH's role in highlighting the industry's evolution and its commitment to pushing the boundaries of what's possible in the OOH landscape. Ultimately, these campaigns demonstrate that when creativity and strategy converge, OOH advertising can illuminate and redefine the way brands connect with their audiences.