
Your Pet Deserves The Best, Purina Pro Plan® Is Recommended by Pet Care Experts on OOH

Purina, a trusted name in pet nutrition, has recently made its debut in the vibrant market of Dubai. To announce its arrival, the brand launched a bold campaign utilizing both traditional hoarding and dynamic digital screens across the city. This multi-pronged approach aimed to capture the attention of Dubai's pet-loving population and establish Purina Pro Plan as a premium choice for pet care.
The campaign's visuals were striking, featuring close-up portraits of dogs and cats, conveying a sense of trust and quality. The Arabic text, which translates to "Recommended by pet care experts," further reinforced the brand's message of expertise and reliability. This bilingual approach ensured the campaign resonated with both Emirati and expatriate communities in Dubai.
By strategically placing hoardings along major thoroughfares and utilizing eye-catching digital screens in high-traffic areas, Purina aimed to maximize visibility and create a lasting impression. This integrated approach allowed the brand to reach a wide audience across different demographics and capture attention both day and night.
The Purina Pro Plan campaign in Dubai marks a significant step for the brand in the Middle Eastern market. With its focus on quality, expert recommendations, and a visually engaging campaign, Purina is well-positioned to become a leading choice for pet owners in this dynamic and discerning market.
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