INSITE OOH Media Platform

This report is based on continuous monitoring of outdoor campaigns across Greater Cairo, supported by proprietary data on visibility, frequency, and format distribution. Campaigns were classified by sector and medium, with a special focus on DOOH activations. Expert insights and market benchmarks were integrated to provide a well-rounded view of OOH performance and its evolving impact on Egyptian businesses.

Occupancy Rate 

In November 2025, of the 22,760 outdoor faces monitored, 2,260 were available while 20,500 were in use, resulting in an impressive 90.1% occupancy rate. This robust utilization underscores the strength of Egypt’s OOH market, with limited availability reflecting advertisers’ ongoing trust in outdoor media as a highly effective way to reach audiences.

Industry Occupancy Rate

In November 2025, Real Estate remained the dominant force in Egypt’s OOH market with 10,617 occupied faces, accounting for the largest share of activity. Telecommunications follows with 2,054 faces, while Public Administration secures 2,019 faces. FMCG records 796 faces, and Finance & Investment contributes 741 faces. Healthcare maintains a presence with 705 faces, Retail accounts for 511 faces, and Automotive reaches 473 faces. Media & Broadcasting records 416 faces, Consumer Electronics hits 408 faces, and Foodservice adds 381 faces. Industrial & Technical Supplies registers 272 faces, Hospitality contributes 268 faces, Business Services adds 199 faces, and Arts & Media holds 166 faces. The Others category, with 474 faces, reflects the diverse mix of brands shaping Egypt’s vibrant outdoor advertising landscape.

Year-on-Year Analysis

November 2025 recorded an overall occupancy rate of 90.1%, marking a clear improvement compared to November 2024. Out of 22,760 monitored faces across Greater Cairo, 20,500 were actively occupied, demonstrating stronger utilization and heightened advertiser engagement. During the month, a total of 214 campaigns were active, including 92 new launches alongside a robust base of ongoing activity, reflecting sustained confidence in OOH as a high-visibility, results-driven channel.

The Real Estate sector continued to lead the market, reinforcing its long-standing dominance following the more moderate performance in 2024. FMCG expanded its footprint, building on last year’s momentum as brands invested in consistent, high-frequency exposure. Telecommunications stabilized this year after a slight decline in 2024, as operators refined their placement strategies. Healthcare and Finance & Investment maintained steady participation, showing minimal fluctuation compared to the previous year.

Overall, October 2025 presented a strong and well-balanced OOH landscape, where sectoral recovery, renewed advertiser spending, and the increasing influence of digital formats contributed to a more agile, performance-focused outdoor advertising environment across Cairo’s metropolitan network.

Month-on-Month Analysis

Month on month, Egypt’s OOH market showed clear upward momentum. In October 2025, out of 19,600 monitored outdoor faces, 17,314 were occupied while 2,286 remained available, translating into an 88.3% occupancy rate.

By November 2025, activity intensified. The total monitored inventory expanded to 22,760 faces, with 20,500 actively in use and availability narrowing slightly to 2,260 faces. This pushed the overall occupancy rate up to 90.1%, signaling stronger utilization despite the larger inventory base.

The month-on-month uplift reflects growing advertiser demand and sustained confidence in OOH as a high-impact medium. Increased occupancy alongside inventory expansion highlights the market’s resilience, with brands continuing to prioritize outdoor advertising to secure visibility, scale, and consistent audience reach.

Conclusion

November 2025 reaffirmed the strength and resilience of Egypt’s OOH market, with rising occupancy levels, expanding inventory, and sustained advertiser participation shaping a confident close to the month. Higher utilization rates, both month on month and year on year, highlight outdoor advertising’s continued relevance as a high-impact, scalable medium within Cairo’s metropolitan network.

The sustained dominance of Real Estate, alongside steady performance from FMCG, Telecommunications, Healthcare, and Finance & Investment, reflects a well-balanced sector mix supported by consistent brand investment. At the same time, the growing role of DOOH formats points to a market that is increasingly data-driven, flexible, and performance-oriented.

Overall, the November 2025 landscape signals strong advertiser confidence heading into the final weeks of the year, positioning OOH as a core channel for visibility, frequency, and long-term brand presence across Egypt’s evolving urban environment.

Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains a track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 campaigns that claimed their place on Cairo's OOH landscape this month.