INSITE OOH Media Platform

Video-on-demand (VOD) services or online streaming has become more well-known in Greater Cairo, providing members the opportunity to view content conveniently. With increasing internet users and an increasing population, Cairo is a perfect market for streaming platforms like Yango Play, a platform that is beloved by the majority of Arab audiences across the MENA offering exclusive content production.

Yango Play has engaged in a magnificent campaign that reflects its new show Watar Hassas featuring some of Cairo’s most renowned stars including Jordanian actress/producer Saba Mubarak, Injy El Mokkaddem, Ahmed Gamal Said, Mohamed Alaa, Heidy Karam, Mohamed El Amroussi, Hager Afify, Mohamed Aly Rezk and more.

As we’ve learned from hundreds of previous campaigns, consistency is key, and it is derived from maintaining brand colors and upbeat tones. Yango Play has chosen a cheerful and upbeat tone and color scheme to match its vibe. Fortunately, the official brand color, the striking purple, is catchy and bold. It also enlightens, uplifts, inspires, and encourages while it reflects compassion, fantasy, wisdom, and creativity, making it a perfect color for the campaign. We must also not forget that purple is Yango Play’s brand color which means that Yango Play is maintaining its brand identity through the campaign and pushing brand recognition and familiarity.

Yango Play has launched a captivating, and vibrant D/OOH campaign across the city with utter professionalism following the brand’s prior successful OOH appearance one month ago when it announced a bunch of new exclusive TV shows including Deebo starring Mohamed Anwar, Hala Fakher, Mohamed Mahmoud, Sara El Shamy, Eman El Sayed, and Roshdy El Shamy. The OOH ad was geo-distributed sensibly considering that their campaigns have always been smartly planned out. It targeted scattered yet interconnected spots all over Cairo and Giza to provide strategic coverage.

Watar Hassas which by the way means in English “A Sensitive Chord,” is said to consist of 45 episodes and is known to be the second collaboration between Alaa Mubarak, and “Ben Al Sutoor” director Wael Farag, the previous TV series in which Saba Mubarak also starred. The TV drama’s script writer was Amin Gamal and is produced by United Media Services. Watar Hassas was set to screen on Sunday the 20th of October on the “ON” TV Channel and on the 27th of October on the Yango Play streaming platform according to the billboards.

The ad visual uses the main tagline which translates to “Exclusively and before TV screens” Since Yango Play will be releasing Watar Hassas on the 27th and the series will be aired on TV on the 20th of October that is bound to grab consumers’ attention and make them want to subscribe to Yango Play. Another grabbing slogan would be that Yango Play is offering “90 Days Free.” The billboards show the main four characters of the TV series which include; Saba Mubarak, Injy El Mokkaddem, Heidy Karam, and Mohamed Alaa.

Yango Play’s logo is prominently displayed on the top of the billboard and is in bold and clear ad copy. 

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.