Egypt’s leading fashion brand in bags and footwear, Dejavu has launched a large out-of-home advertising campaign to present to consumers the latest collections which are very trendy and up-to-date. The photographs were displayed in a charming and enthusiastic way that will definitely attract the audience. The fashion brand distributed more than 11 billboards all around Egypt’s capital. The billboards display several different female models wearing footwear of the new summer collection that includes sandals, slippers and flip-flops. Since the brand is mainly targeting the female demographic, only women are featured in the campaign. There are various distinguishable photographs used for the OOH ads around Cairo. One photograph shows four models sitting next to a swimming pool, modeling the footwear of the collection. This really gives off the summer vibe. Another photo shows 3 models wearing ballerina shoes in a very light brown and wooden environment which really projects spring vibes. There is also a third photograph that is in a greener area which is also consistent with the message desired to be sent. All OOH ads include Dejavu’s motto which is “Enjoy Your Style”. Dejavu attempts to establish itself as a brand that adopts many different styles and preferences. This makes the brand able to target a wider range of people. The campaign is an awareness campaign since it is not directly advertising for a product but rather for brand image. If you have any additional questions regarding Dejavu’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
