Top OOH Campaigns in Cairo for October 2025 Highlight Real Estate Dominance
This report provides a concise analysis of the top 20 Out-of-Home (OOH) advertising campaigns in Cairo for October 2025, focusing on their visibility scores, sectoral distribution, and classification based on the number of ad faces. The data reveals a highly dynamic market, with the Real Estate sector exhibiting overwhelming dominance. Nineteen out of twenty campaigns belong to real estate, including the top five highest-scoring campaigns.
Noteworthy Changes
According to MOOH’s latest data, Real Estate continues to dominate Cairo’s OOH landscape, securing an impressive 9,939 ad faces, far surpassing all other sectors and affirming its ongoing investment in outdoor visibility. Trailing behind at a considerable distance, FMCG recorded 1,234 ad faces, followed closely by the Telecommunications sector with 1,186, showcasing both industries' consistent eagerness to maintain brand recall among commuters. Government-led communication also had a notable footprint this month, with Public Administration campaigns accumulating 653 ad faces, while Automotive (561) and Health Care (541) brands maintained steady visibility across major routes. Other active contributors included Finance & Investment (458), Consumer Electronics (418), and Foodservice (402), each sector reinforcing its competitive stance through strategic OOH placements. Cultural and entertainment-focused advertisers under Arts & Media (386) also exhibited strong engagement. Lower-volume yet still significant categories such as Business Services (283), Media & Broadcasting (263), Retail (241), and Hospitality (212) continued to secure presence, ensuring diversified content across the city’s billboard network. Finally, niche sectors like Industrial & Technical Supplies (107) and the Others category (430) rounded out the distribution, contributing to Cairo’s collectively rich and varied OOH environment for the month.
Top 5 Campaigns
Nations of Sky Developments launched a luxurious OOH campaign for the Jiran Nile Islands project, marking its role as Master Developer of Egypt’s first integrated island city. The visuals use navy, gold, and tropical greens with water textures, yacht shots, and elevated landscapes to convey exclusivity and serenity. Key messages like Signature Villas and Leveled Views emphasize luxury and verticality. In October 2025, the campaign occupied 245 ad faces, strategically placed along Mehwar, Hyper One, and Sheikh Zayed routes for maximum visibility.
2. ONE OF ONE
One/One launched an energizing OOH campaign in October for its two new projects, One of One Grounds in New Cairo and BRIDGES in Sheikh Zayed, following its September teaser. The visuals highlight dynamic urban energy and serene elegance for Grounds, and connectivity, success, and lifestyle for Bridges, reinforcing the slogans Textures of Life and All is connected. The campaign emphasizes brand-building, positioning One/One as a lifestyle-driven, design-forward developer in Egypt’s real estate market. It occupied 128 ad faces, marking a strong presence across Cairo’s outdoor landscape.
Al Jar Development launched a striking D/OOH campaign in October 2025 for its flagship Al Jar British District in New Cairo, blending British elegance with modern urban living. Featuring a vivid red backdrop and minimal yet powerful visuals, the campaign conveys sophistication, exclusivity, and refined lifestyle aspirations. Highlighting the district’s unique offerings, including Egypt’s first British-affiliated medical school in partnership with Aston University, it positions the project as a signature destination. The campaign occupied 127 ad faces, reinforcing Al Jar’s presence in Cairo’s OOH landscape.
4. CityGate
Qatari Diar returns to Cairo’s OOH scene with a sophisticated campaign highlighting its global ethos through the message “Inspiring Excellence Across Destinations.” Featuring modern villas against a soft green backdrop, the visuals convey prestige, elegance, and attention to detail. The campaign emphasizes CityGate in New Cairo as a leading residential destination focused on innovation, sustainability, and lifestyle excellence. In the October Top Campaigns Race, it occupied 107 ad faces, reinforcing Qatari Diar’s presence in Egypt’s outdoor advertising landscape.
5. AQMAR
Kayan Developments and ELAF Developments launched a striking OOH campaign in October 2025 for their high-end Aqmar project in New Zayed, featuring celestial-themed visuals and the slogan Where Life Shines Like Stars. The campaign blends minimalist Arabic typography with galactic imagery, creating a futuristic, premium aesthetic across billboards and digital screens. Strategically placed on West Cairo superhighways, Sheikh Zayed, and key local roads, it targets both mass awareness and local audiences. The campaign occupied 101 ad faces, reinforcing Aqmar’s presence in Cairo’s luxury real estate OOH landscape.
Additionally, you can have more interesting insights! Take a close look at the number of industries through October's Market Insights graph from here.
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