Alkan Auto, the distributor of BAIC vehicles in Egypt, has launched a new D/OOH campaign to promote three of the Chinese automaker's latest models, the U5 Plus, the X55, and the X7. This campaign is the first OOH campaign for BAIC in Egypt. The campaign is utilizing a mix of traditional and digital OOH media, including billboards and digital screens, in prime locations across Cairo. The visuals are designed to be simple and clear, featuring the three car models alongside the slogan Came in perfect time, written in Arabic. The campaign's color scheme is light and dark blue, and it incorporates both the Great Pyramids of Egypt and the Chinese dragon, a symbol of strength and power. Alkan Auto's logo and hotline are also prominently displayed on all creative assets. The D/OOH campaign is complemented by a video ad that is being shown on digital screens. The video ad features catchy visuals of the three car models, each in a different setting. The Alkan Auto & Baic partnership is a well-established one. Alkan Auto has been the exclusive distributor of BAIC vehicles in Egypt since 1978. The company is a market leader in various business fields, and it has a proven track record of success in distributing and servicing international brands. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign. ADThe Alkan Auto & Baic D/OOH campaign is likely to be seen by a large number of potential car buyers in Cairo. The use of a mix of traditional and digital media ensures that the campaign reaches a wide audience, while the simple and clear visuals ensure that the message is communicated effectively. The campaign's use of Egyptian and Chinese symbolism is also likely to resonate with local audiences. The Great Pyramids of Egypt are a national treasure, while the Chinese dragon is a powerful symbol of good luck and fortune. Overall, the Alkan Auto & Baic D/OOH campaign is a well-executed effort to promote three new car models to the Egyptian market. The campaign is likely to be successful in raising awareness of the BAIC brand and generating interest in the U5 Plus, X55, and X7 models. About Alkan Auto Alkan Auto (EIM Group) is one of Egypt's most mature private sector operations. Today, EIM Group distributes and services more than 28 world-renowned brands in more than nine business sectors. About BAIC BAIC (formerly Beijing Automotive Industry Corporation) is a Chinese state-owned automobile manufacturer headquartered in Shunyi, Beijing. Founded in 1958, it is the sixth largest automobile manufacturer in China. Tailored Messaging for the Egyptian Market The campaign's marketing approach cleverly addresses the current climate of high car prices in Egypt. By using the slogan Came in perfect time, Alkan Auto & Baic position the U5 Plus, X55, and X7 as attractive options for budget-conscious consumers seeking value. The visuals showcase the high-end features of the vehicles, highlighting the fact that these models offer premium quality at competitive prices. This messaging is likely to resonate with Egyptian car buyers who are looking for a balance between affordability and desirable features. Strategic Distribution for Maximum Impact The campaign's distribution strategy is another noteworthy aspect. The use of a mix of traditional and digital OOH placements ensures that the campaign reaches a broad audience across Cairo. Billboards placed in prime, high-traffic locations guarantee high visibility, while digital screens offer a dynamic platform to showcase the catchy video ad. Furthermore, the campaign's placement isn't random. Data and studies were likely used to strategically select locations frequented by potential car buyers, maximizing the campaign's impact on the target demographic. This data-driven approach ensures that the message reaches those most likely to be interested in the new BAIC models. Standing Out from the Crowd The campaign's clean and simple visuals are a refreshing change from the often cluttered OOH landscape in Cairo. The use of light and dark blue creates a sense of sophistication, while the prominent display of the car models themselves ensures that viewers can easily identify the advertised product. By avoiding overwhelming visuals and focusing on a clear message, the campaign cuts through the noise and effectively captures the attention of potential customers. This strategic approach ensures that Alkan Auto & Baic's D/OOH campaign stands out from the competition and effectively reaches its target audience in the Egyptian market.
