After OPPO’s previous successful campaign promoting Reno 12 5G, the consumer electronics Chinese manufacturer, has released another D/OOH campaign to promote another mobile device— the Reno 13 Series 5G. Building on the momentum of its predecessor, this campaign amplifies OPPO's innovative spirit by utilizing cutting-edge digital and out-of-home advertising to capture the attention of a tech-savvy audience. Featuring bold visuals, strategic placements, and a clear focus on engaging Gen Z and Gen Alpha, the campaign positions the Reno 13 Series 5G as the go-to device for seamless connectivity, exceptional performance, and modern design. Through this effort, OPPO reinforces its reputation as a leader in delivering premium technology tailored to the needs of today’s youth. The campaign strikes a balance between digital and static formats to make a lasting impression. The static billboards feature a minimalist and refined design, with the Reno 13 Series 5G displayed on a pearly white backdrop in three standout colors: Plume Purple, Plume White, and Luminous Blue. Complementing the elegant visuals, Lamine Yamal, OPPO’s global ambassador, appears as the face of the campaign, reflecting the brand’s commitment to modernity and sophistication. OPPO chose Lamine Yamal as a global brand ambassador for their RENO 13 series 5G as part of their Make Your Moment initiative. This campaign aims to inspire young individuals to seize opportunities and turn their passions into tangible achievements. Lamine Yamal, a 17-year-old rising football star who plays as a winger for FC Barcelona, was selected because he embodies values of authenticity and uniqueness—values that align with OPPO’s vision. Through this partnership, OPPO and Yamal seek to inspire youth worldwide to live in the moment and transform their dreams into success stories. Speaking of partnerships, it’s worth mentioning that OPPO has partnered up with the UEFA Champions League officially since 2022. This partnership has been renewed for the 2024–27 commercial cycle, encompassing the UEFA Champions League, UEFA Super Cup, UEFA Youth League, and UEFA Futsal Champions League. Through this collaboration, OPPO aims to enhance the football experience for fans worldwide by integrating its innovative technologies, including smartphones, smartwatches, and AI solutions. The brand's commitment to capturing and sharing inspirational moments on and off the pitch aligns with its Inspiration Ahead ethos. AD As of January 2025, OPPO holds a strong position in Egypt's mobile market, commanding 17.38% of the market share. This highlights OPPO's growing influence and appeal among Egyptian consumers, solidifying its status as a key player in the region's competitive mobile industry. With that being said, the significance of the brand lies in its ability to consistently meet the evolving needs of its audience through innovative technology and stylish designs. OPPO’s commitment to delivering cutting-edge features, seamless performance, and user-friendly interfaces has cemented its reputation as a trusted name in the Egyptian market. This remarkable market share underscores the brand’s successful strategies in building strong consumer trust and loyalty, especially among younger, tech-savvy demographics. Another remarkable milestone was achieved by our sister company, OUTSITE, adding yet another gem to the crown of success! This campaign stands out for its significant impact, as it strategically taps into a youthful demographic—targeting Gen Z and Gen Alpha with precision. Aligning seamlessly with OPPO’s vision, the campaign brilliantly showcased the RENO 13 Series 5G, engaging the exact audience it was designed for. A testament to the power of data-driven creativity, this collaboration underscores Outsite's expertise in delivering cutting-edge digital advertising tailored to today’s dynamic markets. OUTSITE strategically showcased this DOOH campaign across their prime locations, including the Zayed Digital Board, Al Mosheer Axis, Nasr City, Zamalek, Mohandiseen, and key thoroughfares like the 6th of October Bridge. These high-traffic spots were carefully selected to ensure maximum visibility, effectively connecting with a wide audience and driving engagement that translates into tangible sales. To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Greater Cairo.
