This report uses numbers and insights to analyze outdoor advertising trends, including activity in the D/OOH market. It also explores how these trends reflect the current state of Egyptian businesses. Occupancy Rate Decline Compared to January 2024's OOH occupancy rate of 78%, Greater Cairo's occupancy rate in February 2024 is 81%, which translates to a 3% increase. Sector Analysis Real Estate: February 2024 scored a 1% higher occupancy rate in comparison to itself during January 2024. This sector is always outperforming itself and the whole OOH industries’ participants. FMCG Industry: In contrast, the Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech, witnessed a 0.5% decline in activity compared to the prior month. Telecommunications: The Telecommunications sector’s activity scored a 1.9% increase compared to January 2024. Healthcare: The Healthcare industry displayed a 0.5% decline in activity compared to the month prior. Financial Services: The finance & Investment industry witnessed an increase since last month, as it wasn’t even in the top industries and now it comes in fifth place with a total of 4.2% of the total campaigns launched during January 2024, and a 1.7% higher in comparison to itself during January 2024. Year-on-Year Comparison Occupancy Rate Incline The OOH sector as a whole saw an amazing 11% raise in occupancy in February 2024 compared to the same month in 2023, notwithstanding the monthly swings Sector Analysis Real Estate: February 2024 marked a 1.1% decrease in the Real Estate sector's activity rate compared to the same month in 2023. FMCG Industry: The Fast-Moving Consumer Goods sector showcased a 0.7% decline in activity compared to the previous year. Telecommunications: Telecommunications sector witnessed a 1% increase in outdoor advertising activity compared to the same month in the previous year. Healthcare: The Healthcare industry experienced a 1.9% decrease in activity compared to February 2023. Financial Services : The Financial Services sector witnessed a 1.9% decrease in comparison to the same month in 2023. Conclusion February 2024 saw a positive shift in Greater Cairo's OOH advertising market compared to January. The overall occupancy rate climbed 3%, indicating a rise in advertiser activity. The Real Estate sector continued its dominance, maintaining its high occupancy rate. Additionally, the Telecommunications and Financial Services industries showed promising growth. However, FMCG and Healthcare experienced slight declines. This data paints a picture of an evolving market. While established players like Real Estate remain strong, other sectors are adapting their OOH strategies. Looking ahead, continued monitoring of these trends will be crucial for businesses to optimize their campaigns and effectively reach target audiences in this dynamic landscape. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through. TOP 20 CAMPAIGNS LINK
