Witness the market insight for January 2024 across Greater Cairo’s OOH scene with a focus on numbers and data, which includes outdoor advertising activity on Greater Cairo highways as a reflection of Egyptian market industries' operations. Occupancy Rate Decline Greater Cairo’s D/OOH scene witnessed another decline this month with a 3% decline in occupancy throughout January 2024, settling at an overall rate of 78%. Starting the year with less occupancy than December 2023, that could be also affected by the focus on getting ready for the Holy Month Ramadan for all industries involved. Sector Analysis Real Estate: January 2024 scored a 4.3% higher occupancy rate in comparison to itself during December 2023, a good start for the most active industry in the country. FMCG Industry: In contrast, the Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech, witnessed a 3.3% decline in activity compared to the prior month. Telecommunications: The Telecommunications sector’s activity scored a 0.9% increase compared to December 2023. Healthcare: The Healthcare industry displayed a 0.7% rise activity compared to the month prior. Consumer Electronics: The Consumer Electronics industry witnessed an enormous increase since last month, as it wasn’t even in the top industries and now it comes in fifth place with a total of 4.4% of the total campaigns launched during January 2024. Year-on-Year Comparison Occupancy Rate Incline The OOH sector as a whole saw an amazing 9% gain in occupancy in January 2024 compared to the same month in 2023, notwithstanding the monthly swings Sector Analysis Real Estate: January 2024 marked a 5.3% decrease in the Real Estate sector's activity rate compared to the same month in 2023. FMCG Industry: The Fast-Moving Consumer Goods sector showcased a 2.4% decline in activity compared to the previous year. Telecommunications: Telecommunications sector witnessed a 1.2% increase in outdoor advertising activity compared to the same month in the previous year. Healthcare: The Healthcare industry experienced a 1.6% increase in activity compared to January 2022. Consumer Electronics: In contrast with its victorious rise in the monthly analysis the Consumer Electronics sector witnessed a 1.5% decrease in comparison to the same month in 2023. Conclusion Greater Cairo's OOH market experienced a decline in occupancy rates in January 2024, settling at an overall rate of 78%. This could be attributed to the preparations for the upcoming Holy Month of Ramadan. The Real Estate sector showed promising growth with a 4.3% increase in occupancy, while the FMCG industry experienced a 3.3% decline. Telecommunications and Healthcare sectors saw slight increases of 0.9% and 0.7% respectively. Interestingly, Consumer Electronics emerged as a top industry, witnessing a substantial increase in activity. In comparison to January 2023, the overall OOH sector saw a significant 9% increase in occupancy. Real Estate and FMCG sectors showed contrasting trends, while Telecommunications and Healthcare exhibited positive gains. However, Consumer Electronics experienced a decline compared to the same month last year. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through. TOP 20 CAMPAIGNS LINK
