Welcome to our monthly Industry Insights report! We are excited to bring you valuable information and analysis on the latest trends and developments in out-of-home advertising. In this report, we will be focusing on the out-of-home (OOH) advertising market, specifically the activity on Greater Cairo highways in February 2023, as a reflection of the vibrant industries operating in Egypt. Compared to January 2023's OOH occupancy rate of 69%, Greater Cairo's occupancy rate is in February 2023 70%, which translates to a 1% increase. An industry that consistently occupies the largest occupancy rate of out-of-home spaces in Greater Cairo is Real Estate. And yet when comparing the month-to-month OOH activity between February 2023 and January 2023, an impressive rise of 7% is noticeable. FMCG, (Containing Food and Beverages, Cleaning Products, Cosmetics & Personal Care, and Pharmaceuticals & Biotech) increased by 2% compared to the previous month. Telecommunications and Healthcare activity in out-of-home spaces remains consistent as the month before; Foodservice on the other hand, is noticed to have a 1% decline in occupancy rate compared to January 2023. Revving up the Advertising Game: Out-of-Home Occupancy grows amid inflation with a thrilling 2% Year-over-Year Increase in February 2023 compared to February 2022. The year-to-year analysis showcased that in February 2023, the increase in activity for Real Estate is 9% higher compared to February 2022. A 2% increase is also noticeable in the FMCG sector compared to the previous year. Healthcare and Foodservice also noticed a 1% growth, while Telecommunications suffered a 4% decline compared to the year before. Two well-celebrated occasions will take place in Greater Cairo. A common rise in activity takes place with home appliances and consumer electronics for Mother’s Day, while Food and Beverage and Foodservice flood the OOH spaces in the month of Ramadan. Will that be the case for March 2023? Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through https://insiteooh.com/article/7731-sky-ad-developments-soars-to-victory-named-top-ooh-advertising-campaign-of-february23
