La Germania has graced Cairo’s outdoor advertisement scene after a two-year absence. The home appliances brand from Elaraby Group is making moves in the advertisement industry, stating its strong positioning. Their ovens, renowned for adhering to top-notch European safety standards, are the result of generations of dedication to precision engineering and cutting-edge technology. With “140 years of experience in ovens”, they reign in that department. Boasting “the highest European safety standards”, La Germania lists accomplishment after accomplishment on Cairo’s billboards. Thanks to this, La Germania can proudly call itself “The Kitchen Genius”, as well as stating that they are in a different league than the rest in its Arabic ad copy. They showcase their immaculate product portfolio of ovens on the visuals, in a black and silver finish that they match in their monochromatic branding. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
