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Highest Eurpoean Standards in the Market! La Germania Gloats on Billboards
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Awareness Campaign

Highest Eurpoean Standards in the Market! La Germania Gloats on Billboards

By INSITE OOH
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April 30, 2024 3 weeks ago
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52 seconds
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La Germania has graced Cairo’s outdoor advertisement scene after a two-year absence. The home appliances brand from Elaraby Group is making moves in the advertisement industry, stating its strong positioning. 

Their ovens, renowned for adhering to top-notch European safety standards, are the result of generations of dedication to precision engineering and cutting-edge technology. With “140 years of experience in ovens”, they reign in that department. Boasting “the highest European safety standards”, La Germania lists accomplishment after accomplishment on Cairo’s billboards. 

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Thanks to this, La Germania can proudly call itself “The Kitchen Genius”, as well as stating that they are in a different league than the rest in its Arabic ad copy. They showcase their immaculate product portfolio of ovens on the visuals, in a black and silver finish that they match in their monochromatic branding.

To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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