Sephora launched a D/OOH campaign in the United Arab Emirates, this D/OOH campaign was launched during the fourth week of March 2024, the campaign’s approach is taking raising brand awareness with a minimalistic approach and a smart marketing strategy, by showcasing satisfied and happy Sephora’s products users. This outdoor campaign followed the brand’s previous OOH activity during February 2024. The campaign was launched using digital screens and lampposts across the city of Dubai. The campaign’s visuals featured Loulwa Al-Sharif and different models’ faces wearing Sephora’s products happily, the campaign also prominently displayed the brand’s logo in a white and black background colors theme. Recent news about Sephora North America hosted its inaugural Sephora Impact Summit, a groundbreaking event focused on building, supporting, and championing BIPOC brands within the retailer’s network. Held on February 26 and 27, this event was created to provide a dedicated space for BIPOC founders to learn, connect, and access valuable resources to fuel their entrepreneurial journeys, with attendees including the 2024 Sephora Accelerate cohort, alumni and program advisors; BIPOC-owned and -founded brands; Sephora Squad members; and Sephora executives. “As a global leader in beauty, Sephora remains committed to cultivating a more diverse and inclusive beauty industry for all, and helping our expanding roster of BIPOC-owned brands to grow and flourish is a key part of that,” said Priya Venkatesh, Global Chief Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
