Enwan Developments has launched a striking billboard campaign for Maraya Plaza, their latest venture in New Cairo. These billboards, which have been strategically placed in high-traffic areas, offer a first look at the mixed-use complex that promises to blend commercial, medical, and administrative spaces with style and modernity. The visuals are clean and impactful, with a modern architectural rendering of Maraya Plaza set against a serene sky—a symbol of the development's blend of urbanity with peace and space. The deep purple backdrop conveys luxury and sophistication, targeting upscale clients and businesses looking for premium locations. White text on the billboards adds an element of purity and quality, aligning with the high standards of Enwan Developments. The message is clear and aspirational, promising a new pinnacle of business and lifestyle in New Cairo. Moreover, the financial details, presented prominently, aim to entice potential buyers with the prospect of affordability despite the opulence. The direct call to action—prompting passersby to call for inquiries—is practical, though it could benefit from the larger text for readability on the move. Incorporating digital elements like a web address or QR code could further enhance engagement. To learn more about the Enwan Developments campaign, explore Monitoring Out of Home (MOOH), a media intelligence agency active in Cairo and Dubai, providing insights into campaign details, locations, budgets, and more.
