INSITE OOH Media Platform

As summer is coming up, we’re all looking for an extra glow, and Vaseline is on it! Spotted the recent outdoor campaign featuring the GLUTA-HYA Vaseline’s latest product line. Vaseline is considered to be the most famous petroleum jelly manufacturer in the world and is one of the top-tier beauty brands produced by Unilever.

The brand stuck to its main color, which is vibrant blue, while maintaining the products' palette, which is a range of gold and pink. A model in the center strikes a very light pose while wearing blue, in keeping with brand identity and showcasing the product's radiance, with the product itself prominently displayed and a “V” pink shadow in the back adding a feminine touch to the visual. Together with two main messages: “10X Stronger Than Vitamin C” and “Glow for the body” in addition to the brand’s logo.

The use of gold elements in both the visual and the product packaging gives a premium look and perfectly complements the “Glow” concept. With claims like "10X Stronger Than Vitamin C*," the wording draws attention to the serum's possible antioxidant and skin-brightening and toning properties.

The awareness OOH campaign was accompanied by a massive social media campaign featuring lots of influencers, alongside the outdoor campaign that's placed in strategic locations across Cairo and Giza, which heavily contributed to product awareness. 

Discover more about Vaseline's out-of-home (OOH) campaigns by checking out Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics platform operating in Cairo and the United Arab Emirates.