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London is Calling to Get the City Chic Look with Rimmel in a Die-Cut Campaign!
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Awareness Campaign Die-Cut

London is Calling to Get the City Chic Look with Rimmel in a Die-Cut Campaign!

By INSITE OOH
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January 25, 2024 4 weeks ago
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1 minute, 6 seconds
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Rimmel London's Thrill Seeker mascara is dropping on Dubai’s OOH platforms, and it's got the internet buzzing like a beehive, 

Rimmel is shaking up the cosmetics industry, bringing volume like never seen before. We're talking bold volume that would make Twiggy weep tears of mascara-envy, the length that defies the laws of physics, and definition sharper than a London wit. All delivered in a whipped, creamy formula! 

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Their mascara is supercharged with panthenol. Say goodbye to crunchy, clumpy lashes! Thrill Seeker stays put all day, smudge-proof and clump-free. And did we mention the hourglass-shaped brush? It's like a tiny magic wand, reaching every corner of lashes from root to tip, leaving no lash behind, and we can see that on the beautiful lashes of the two models featured in the visuals, all pampered up and polished with gorgeous nails, and flawless makeup and edgy accessories.

The catchy visuals, grasping all attention with their unique die-cut billboards, also highlight “New Thrillseeker in Now in Pitch Black”, and emphasize that “Bold Volume Goes Intense”, with before and after pictures showcasing just how effective the mascara is. The die-cut billboard adds depth and dimension to the wine-red background.

The creative concept campaign popped up in Dubai on die-cut hoardings in the third week of January. 


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