“For Everything Sports—that’s how WayUp Sports chose to make an appearance in the OOH scene in Egypt for the first time ever! From west Cairo to east Cairo and the suburbs. WayUp Sports debuted an outdoor awareness campaign in a few of Cairo's most strategic locations. The visuals brought the tagline to life, featuring multiple courts for sports enthusiasts and fan favorites, from football to padel. In keeping with the brand's identity and primary colors of red and white, the choice of courts is a catchy way to appeal to the audience. The website link at the top left is perfect for the eye flow and the logo in the middle, along with the top brands featured beneath the court like Nike, Adidas, On, Reebok, Asics, Wilson, Arena, Converse, Optimum Nutrition, and Body Sculpture, that gives more credibility and captures the attention of the passersby. In addition to the two buttons, “Add to cart” and “Buy it now,” they simulate the website experience. Also a call to action for their application, which you can download from the App Store or Google Play. WayUp Sports is an Egyptian e-commerce website that’s bringing the sports shopping experience to a new level with a wide range of sports products, from apparel to accessories. Discover more about WayUp Sports' out-of-home (OOH) campaigns by checking out Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytics platform operating in Cairo and the United Arab Emirates.
