Juzur's first OOH campaign’s strategy focuses on creating an emotional connection with viewers. Imagine happy families displayed prominently on billboards. These visuals would evoke a sense of aspiration and highlight the lifestyle benefits of living in a Juzur development. This approach creates a feeling of belonging and togetherness, making Juzur seem like more than just a place to live, but a place to build a life. The OOH visuals consist of the developer's logo, hotline, website, and the taglines “Developing love,” and “Welcome to the family.” Juzur wouldn't need a lengthy message to grab attention. A clear and concise tagline paired with the Juzur brand name could be all that's needed. Depending on the location and target audience, the campaign incorporates familiar local landmarks or design elements to further resonate with viewers. By implementing these elements, Juzur's OOH campaign paints a positive and aspirational image of their developments. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
