Have you seen Chanel’s latest advertisement? Have you heard how they’re taking over the digital billboards scene in Dubai? How excited are you for their cosmetics & personal care revolution with the N°1 Serum?” Their last OOH appearance featured beauty Marion Cotillard and this campaign is no stranger to beautiful models with Vittoria Ceretti and Akon Changkou. The serum aids in both preventing and reversing the development of the five symptoms of aging. Within minutes after treatment, pores are 11%* less noticeable. After one month, elasticity has increased by 17%, wrinkles seem 24% less prominent, and the complexion is 17% more luminous. How potent! Not to mention that sensitive skin was included in the testing. The Red Camellia flower, which has exceptional vitality and rejuvenating properties that give it perpetual youth, is the centerpiece of the ad and behind the creation of the product, blooming and opening up in gorgeous visuals. Red Camellia Extract is in high concentrations, improves skin vitality, and offers defense against external aggressors. Skin feels rejuvenated after using camellia water, which is precisely how Vittoria Ceretti and Akon Changkou on digital screens appear with vibrant, glowing skin. The red bottle also calls back to the flower, reminding people of its healing properties and how the serum is a “step forward in the world of beauty”, as their ad copy says. It’s important to note that Chanel didn’t forget about the environment. With sustainably created products that comprise up to 97% organically derived components, including 76% from the camellia blossom in this ultra-potent serum, the N°1 DE CHANEL aims to reduce its environmental effect. Each product is contained in eco-friendly packaging to minimize its carbon footprint. From BackLite Media, the esteemed media provider, Chanel’s digital screens adorned Dubai in the third week of January.
