INSITE OOH Media Platform

Mashreq Egypt, in collaboration with Visa, a global leader in digital payments, is making waves on Cairo's streets with an exciting new campaign featuring the beloved face of Mohamed Salah. This partnership marks a significant milestone in mass banking in Egypt, as Mashreq Egypt and Visa join forces to revolutionize banking experiences for Egyptian citizens.

Following the success of their previous campaign launched on April 8th, the billboards for the Mashreq NEO Visa Card boldly declare, "Al Mashreq Neo, Every Step Comes with a Reward." This captivating headline encapsulates the essence of the campaign by emphasizing the card's unique proposition of rewarding customers at every step of their banking journey.

The billboards strategically leverage simple and understandable language to convey the message to a wide audience. The headline's use of "Al Mashreq Neo" clearly highlights the product's name and creates brand recognition. By emphasizing that "Every Step Comes with a Reward," the billboard campaign communicates the exclusive benefits and perks that customers can expect from the Mashreq NEO Visa Card, enticing them to embark on their banking journey with confidence.

You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.