Arm & Hammer, a brand of baking soda-based antiperspirant, has launched a creative outdoor advertising campaign in Dubai for its Ultra Max antiperspirant-deodorant. The campaign features a die-cut special production uni-pole that shows a simulation of a male and a female during their daily routine training and working, both wearing orange sportswear and sweating profusely. The product is displayed prominently in the left side of the ad, along with the Arm & Hammer logo and the tagline Long-lasting 48 hour protection. The campaign is a humorous and eye-catching way to promote the benefits of Arm & Hammer Ultra Max. The die-cut uni-pole creates a sense of depth and movement, and the visuals are relatable to many people who lead active lifestyles. The tagline is also clear and concise, and it effectively highlights the product's key benefit. The Arm & Hammer Ultra Max OOH campaign is a well-executed and creative way to promote the product to a wide range of consumers. It is also a significant milestone for the brand, as it marks its first OOH campaign in the UAE. The die-cut special production uni-pole shows a simulation of a male and a female during their daily routine training and working, both wearing sportswear & formal suits, and sweating profusely. The product is displayed prominently in the orange coloured left side of the ad, along with the Arm & Hammer logo and the tagline Long-lasting 48 hour protection. So, if you're looking for an antiperspirant that can keep up with your active lifestyle, be sure to check out Arm & Hammer Ultra Max.
