INSITE OOH Media Platform

Geely, the automotive powerhouse presented by AGMC, has launched a wide-reaching outdoor campaign spotlighting the EX5 EM-i. This follows their previous campaign, which introduced the EX-5, their advanced fully electric model, emphasizing Geely's commitment to high-efficiency "New Energy" vehicles. 

The locations for the campaign are prominently positioned across Sheikh Zayed Road and Al Safa Street, with the formats used varying between uni-poles and hoardings occupying high-visibility corridors that connect daily commuters and business districts, ensuring consistent exposure within some of Dubai's most competitive and busiest environments. Visually, the campaign is anchored by two distinct creative formats designed to maintain high audience engagement and memory retention across the audience. One execution features a singular, forward-looking focus on the Geely EX5 EM-i, while a second format displays the SUV alongside the premium Geely Monjaro, showcasing a unified and versatile brand lineup. 

These visuals serve as the foundation for a performance-driven narrative; while the Monjaro and EX5-EM-i visual carries a seasonal "Early Eidiyah, Great Idea" incentive of AED 25,000, the EX5 EM-i visual is prominently promoted with a highly accessible starting price of AED 89,900. Also central to the campaign's copy is the EX5 EM-i's USP: its status as a long-range plug-in hybrid. Under the tagline "Every Mile, Inspired," the visuals highlight a massive total range of 1,065 km. This technical milestone of the hybrid system positions the car as a solution for "range anxiety."

Geely's latest outdoor presence balances seasonal incentives with practicality. By combining premium road visibility, sharp visuals, and clearly articulated financial incentives, the rollout strengthens the brand's positioning within Dubai’s competitive automotive landscape, capturing attention at scale while speaking directly to diverse driver priorities.

For more information regarding Geely's various campaigns across the UAE, make sure to check out our Insiteopedia.