INSITE OOH Media Platform

KIKO Milano is back on billboards with a soft, blush-toned Ramadan takeover, spotlighting its new collection, Threads of Time. This Ramadan, KIKO Milano brings a collection made for luminous moments, designed by Nuaimi Dubai.
For those who need a reminder, KIKO Milano is the Italian beauty brand known for high-performance formulas wrapped in sleek, fashion-forward packaging. This time, the brand partners with Nuaimi Dubai: a creative force recognized across the region for bold prints, hand-sketched motifs, and collaborations that carry a distinct visual signature.

The pairing feels intentional: Italian beauty precision meets a Dubai-based design house deeply rooted in ornamental storytelling and contemporary craft.
On the billboards, that collaboration comes to life immediately. The palette is washed in warm blush and muted rose tones, soft but not faint, creating a calm, almost velvety backdrop against the UAE skyline. “Threads of Time” sits confidently across the centre, in clean typography that doesn’t fight for attention. Instead, it lets the visual texture do the work. The larger billboard formats lean into scale: two models framed closely, glowing skin catching soft light, their expressions poised, Arabic and English lines of 'Threads of Time' move seamlessly across the creative, anchoring the campaign firmly in Ramadan while maintaining a global feel. “Designed by Nuaimi Dubai” appears with quiet confidence.
The campaign surfaced on hoarding boards in the first week of February.