Beauty fanatics; this one is for you. The high-end, luxury makeup brand Charlotte Tilbury wows the outdoor billboards with a product that all makeup enthusiasts have been looking for! A product that brightens and covers dark circles while also giving the face and eyes a lifted appearance, their new launch is the NEW! Beautiful Skin Radiant concealer. Their last campaign was for the release of their NEW! SUPER NUDES collection. Coming to the visuals of the billboard, Pretty dark-toned models were shown using the Beautiful Skin Radiant concealer while using a before-and-after picture of the eye area and how bright and fresh it’ll look post using it. Something we’ve noticed in the before-and-after comparison is the brand wasn’t content with indicating the pictures as “before-and-after”; actually, it said, “beautiful before and beautiful after.” We think that this move is very brilliant as the brand is promoting self-love and boosting self-confidence, Kudos! “Dark circles appear 40% reduced in 28 days,” so not only being used for the external look only, but also being skin-nourishing ingredients, superstar actives like hyaluronic acid, niacinamide, and vitamin C, meaning it works double duty as people wear as the phrase states, it truly is a durable product that makes one not worry about having dark circles within almost a month. The astonishing outdoor campaign was seen in the form of hoarding and digital screens.
