Chinese automobile manufacturer Jetour has launched a prominent Out-of-Home (OOH) advertising campaign across the United Arab Emirates, utilizing large-format hoarding billboards to showcase its diverse vehicle lineup and attractive trade-in offers. The campaign aims to capture the attention of potential car buyers with its visually arresting creative and compelling incentives. The hoarding billboards feature a sleek, dark blue and black background with a futuristic, glowing ring design that acts as a central visual element. Front and center, five distinct Jetour vehicle models are displayed, ranging in color from white, silver, and gold to a prominent red SUV, highlighting the brand's variety and modern aesthetic. The cars are positioned dynamically, suggesting movement and sophistication. Prominently displayed in both English and Arabic, the campaign's core message is TRADE IN & DRIVE HOME A JETOUR and (Trade your car and own a Jetour). This clear call to action is reinforced by the enticing offer: GET UP TO 10,000 AED SUPPORT. The terms and conditions apply disclaimer is discreetly placed below the offer. The Jetour logo is strategically placed in the bottom center of the billboard, ensuring strong brand recall. Below the main visual, several key benefits and contact information are presented in smaller text, including EASY BUY NOW, FREE ANNUAL SERVICE, and the website jetouruae.com. Additional information in Arabic is also visible, indicating (instant approval) and (trade your old car). The choice of large hoarding billboards for this campaign speaks to Jetour's ambition to establish a strong presence in the competitive UAE automotive market. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
