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BMW's The New X2 for All the Extroverts Out There! Billboards to Reveal the Launch
Awareness Campaign

BMW's The New X2 for All the Extroverts Out There! Billboards to Reveal the Launch

May 14, 2024 1 week ago
1 minute, 23 seconds
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BMW has officially unveiled its highly anticipated X2 in the streets of greater Cairo with a captivating DOOH campaign. This exciting reveal follows a strategic teaser campaign that successfully piqued the interest of car enthusiasts across the city.

The DOOH campaign features a powerful image showcasing a sleek red X2 model. The focus on this vibrant color choice hints at the car's sporty nature and is likely to grab the attention of passersby. While the billboard itself doesn't reveal much in terms of specifications, it strategically uses the tagline "The new X2. The X2Vert" along with the brand’s logo to create a sense of mystery and intrigue. This tagline cleverly builds upon the momentum generated by the earlier teaser campaign, leaving viewers eager to learn more about the newest addition to the BMW X2 lineup.

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According to reports, the DOOH campaign is complemented by a stunning video ad featuring the red X2 in action. This visual spectacle is likely being displayed across digital billboards and potentially even on social media platforms, further amplifying the car's launch. By combining captivating visuals with a cryptic tagline, the campaign effectively targets car lovers in greater Cairo, enticing them to delve deeper and discover the X2's full potential.

While details about the X2's specifications and features remain elusive, this strategic DOOH campaign successfully builds anticipation for the car's official reveal. The vibrant red model and the simple yet intriguing tagline are sure to spark conversations among car enthusiasts in Cairo. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.

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