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BMW's "XTOVERT" Teaser DOOH Campaign Outshines Cairo's Outdoor Scene
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Teaser Campaign

BMW's "XTOVERT" Teaser DOOH Campaign Outshines Cairo's Outdoor Scene

By INSITE OOH
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May 8, 2024 2 weeks ago
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1 minute, 15 seconds
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A teaser DOOH campaign launched by BMW in Egypt, this digital outdoor advertising campaign follows the band's previous OOH activity in Egypt during December 2022. This time the campaign is teasing passerby with catchy visuals across greater Cairo’s digital spots, the visuals are simple yet captivating, with a focus on showcasing the brand’s logo at the end of the video ad along with the tagline “The XTOVERT, is coming your way.” The tagline comes on a catchy blue themed background followed by the logo on a dark black themed background to highlight the brand’s pride and luxury.

Recent news about BMW Group, that the company will continue its consistent ramp up of electromobility in 2024 with attractive product offerings, despite a volatile market environment. The company delivered a total of 82,700 fully-electric BMW, MINI and Rolls-Royce vehicles to customers worldwide in the first three months of the year. This represents year-on-year BEV growth of over 27.9% for the BMW Group. The increase in sales of fully-electric vehicles benefitted from a balanced performance across all major regions of the world.

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A successful teaser DOOH is letting people on their toes till the reveal, stay tuned to get data about the reveal OOH on our platform.

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.


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