The University of Dubai is back a year later on UAE’s billboards, once again promoting the golden opportunity of pursuing a dual degree in Bachelor of Laws (LLB) with the prestigious University of London. Unlike their prior appearance, the recurring campaign is also accompanied by new ad spaces promoting Dubai’s business school as well. As the University of Dubai’s new campaign serves as a powerful tool to promote the dual degree opportunity in Bachelor of Laws (LLB) with the University of London, additional ad spaces also host visuals of the UD building, alongside a listing of the majors available, effectively highlighting the provided programs. The visuals encourage UAE’s audience to “Apply now, it's never too late to join UD.” The campaign call to action notes the University’s varied means of communication, such as its hotline, email, and social media handles, enabling potential applicants to access additional information and connect with the university's admissions team seamlessly. The campaign color palette utilizes a calm navy blue, as well as gold accents, reflecting its brand identity and conveying a sense of professionalism, excellence, and trust. The University of Dubai's new outdoor campaign was launched in the first week of May upon Uni-Poles, Bridge Billboards, and Lampposts, effectively promoting its educational programs and reaching the targeted audience in the UAE
