Global Auto Group surprised the automotive industry as they became Egypt's new BMW and MINI importer. The Egyptian franchise opened on 3 December and was welcomed by colossal numbers of excited regiments, which already determined the expected monumental success of the automotive brand.

This was the debut of Global Auto Group in the OOH scene, and it indeed left an impression on the audience. As the opening left a mark on the audience, their campaign left a significant imprint, too; the campaign used an all-black setting with a glowing net of a vehicle that appears to be the new BMW X4. The ads also declared a new epoch using the motto of “New Era. New Vision.”

Aside from offering customers in Egypt the full range of BMW, BMW M, BMW I, MINI Cooper vehicles, and BMW Premium Selection pre-owned cars, Global Auto also shares BMW Group’s commitment to sustainability, focusing primarily on conserving natural resources. This is why Global Auto will introduce BMW I all-electric cars in the Egyptian market. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.


 

The Art & Science of OOH

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