INSITE OOH Media Platform

Dubai is abuzz with excitement as Sharjah's Children Reading Festival (SCRF) campaign sweeps through the city, captivating young and old alike. Building upon the success of its previous campaign in May 2023, this year's festival hits differently with its enchanting "Once Upon a Hero."

The billboard invites attendees to embark on a nostalgic journey, reliving their cherished childhood memories through beloved characters showcased in its slogan 'Once Upon a Hero', as it promises a magical experience, allowing visitors to come face to face with the protagonists of their imagination.

SCRF 2024 is not just a nostalgic trip down memory lane; it goes beyond that. With 265 esteemed guests from 25 countries and 186 publishers representing 20 nations, the festival has become a vibrant hub of creativity and innovation. It serves as a platform to discover, nurture, and celebrate the hero within each child.Running from May 1 to May 12, the festival promises a world of literary wonders, interactive workshops, captivating storytelling sessions, and engaging exhibitions. It is an event that ignites a passion for reading and sparks the imagination of young minds, ensuring a lifelong love for books.

The campaign has been showcased across Sharjah, Dubai, and Ajman in the first week of May across uni-pole, and lampposts.