After launching “Sync” the digital wellbeing initiative aiming to raise awareness about the amplification of technology in order to create a world where everyone is in control of their digital life, Ithra also known as “King Abdulaziz Center for World Culture”, the cultural and creative destination for talent in Saudi Arabia is now hosting the Sync Digital Wellbeing Summit, to be held from the 29th to the 30th of March. The campaign ad space is very retro, utilizing bright colors like purple and neon green to catch the audience's attention, encouraging them to book their seats as soon as possible. The ad copy notes an important question we all might want the answer to, that question being whether or not we are really the one’s choosing what to play next? This question raises some serious speculations that might keep you guessing, but by doing so, they are tempting the audience into purchasing a ticket to the summer, in hopes of getting an answer. The ad also features a man wearing trendy sunglasses with the play button icon on them, circling back to the question at hand. The campaign for the Sync Digital Wellbeing Summit Struck Dubai’s Billboards in the fourth week of March in the form of Hoardings.
