Hoover, the American home appliances brand, just appeared on OOH Spots in Cairo with a new OOH campaign. after its previous campaign in collaboration with Al Araby Group which was almost 3 years ago. The campaign is extremely simple when it comes to the artwork. The Artwork contains their vacuum cleaners, washing machines with the Italian flag in the corner to remind the audience that the home appliances guru uses Italian technology. By using the gray color in the background, the brand is indicating balance and neutrality, moreover the sleek machines are placed in the middle to give at the end a clean and simple artwork. The campaign’s geo distribution is not that wide, however it was distributed strategically to be spotted on popular areas such as highways and suburbs. One interesting fact about the brand, that the rapid rise in popularity of the American company Hoover led to the term Hoover becoming synonymous with the vacuum cleaning device. William Henry Hoover achieved great success by offering customers a ten-day free trial of his vacuum cleaners. Naturally, once people experienced the machine's incredible capabilities firsthand, they found it difficult to resist making a purchase. If you think that’s all about Hoover’s campaign, think again! We have an in-depth analysis regarding Sharp’s campaign budget, locations, and media plans through our platform MOOH the OOH intelligence data provider for Cairo and Dubai.
