A new OOH campaign has sprung up in Cairo's streets, promoting the candy bar, BLAZO. This billboard campaign utilizes a minimalist approach to grab attention and spark curiosity amongst viewers. Firstly, the campaign prioritizes visual impact over elaborate messaging. The billboard utilizes a bold purple color scheme, historically associated with luxury, creativity, and wisdom. This single color dominates the entire billboard, ensuring it stands out in the urban environment. More importantly, the text is kept to a minimum. BLAZO is prominently displayed in bold lettering at the top, establishing clear brand recognition as the central focus. To cater to Cairo's multilingual audience, the campaign cleverly incorporates both English and Arabic text. The Arabic text fiha aktar translates to there is more in English. This intriguing phrase hints at additional information available elsewhere, possibly online or through social media channels. This piques viewers' curiosity and compels them to seek out more details about BLAZO. The campaign effectively utilizes a simple yet eye-catching design to establish brand awareness in Cairo. The strategic use of color, bilingual text, and a hint of hidden information makes this campaign a compelling example of how OOH advertising can spark curiosity and drive engagement. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
