The prominent home appliances retailer, El Araby Group, has climbed up on Cairo's billboards with an outdoor campaign featuring the beloved superstar Mohamed Henedy to promote the products of Tornado brand, appearing in the streets after its last branding campaign earlier this year.

The campaign has shown up as part of the humorous TV commercial produced earlier with the renowned comedy actor, bringing up the fresh slogan "بالعربى تورنادو". The visuals are capturing several shots with Henedy to feature Tornado's different products, with special highlights for the TVs and heaters, promising "Japanese technology that will save your budget" to affirm that all home appliances from Tornado are top-quality with such convenient prices.

Learn about Tornado's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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