Hisense’s “Perfect Match” outdoor teaser campaign kicks off ahead of the beginning of the FIFA World Cup! Hisense, the home appliances manufacturer, has recently announced that they will sponsor FIFA World Cup Qatar 2022. The previous campaign also highlighted Hisense’s sponsorship, a piece of information the brand announced before. Hisense has succeeded in becoming the only high-level Chinese company to be sponsoring international events such as the World Cups for the past four years. They used unique technologies and excellent products to reach an immersive football-watching experience! Hisense has announced on its website that people can score huge discounts on their products to have the best experience watching the World Cup football matches this year! They collaborated with FIFA to give great deals for FIFA products, including Televisions, Laser TVs, ACs, and Refrigerators. That’s why Hisense used “Perfect Match” text in this outdoor campaign to show the collaboration between the company and FIFA, in which they seem perfect. The billboard was so terse and straight to the point. It was a pure branding campaign with only one objective: the sponsorship announcement. The campaign has been displayed on a hoarding billboard on a central road in Dubai to be obvious and easily recognizable for pedestrians.
