The most trusted brand for electronic appliances, El Araby Group, has reappeared on the billboards in 10 different locations over Cairo, presenting Hoover's innovative and convenient home appliances, after promoting La Germania's cookers.  

The campaign Ad visuals feature the beautiful actress, Yosra El Lozy as the brand ambassador of the brand, standing beside different and cutting-edge home appliances from Hoover in different poses. On the other hand, she seems satisfied by these easy-use products from Hoover. As for the ad copy, it completely guarantees safety and security on all Hoover’s products from ovens to vacuums, followed by Elaraby Egypt hotline and its social media platforms on the right bottom side of the background. Furthermore, it gives us an interesting glimpse of the features that Hoover's home appliances enjoy. This is obvious in the ad copy, spotlighting on the largest dishwasher that carries 16 dishes with the power of steam that kills any germs. Hoover‘s all-in-one full wash cycle in 59 minutes technology gives you the privilege to mix a full load of colored and white items together without the risk of clothes being damaged. Hoover also presents Vacuums operated with batteries to ease your movement.    

Having so many questions regarding ElAraby Group's campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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