INSITE OOH Media Platform

Mercon Developments, the elite real estate competitor in the Egyptian market, takes off on Cairo’s billboards with a stunning feature that combines architectural beauty with the essence of human stories. Following their prior appearance back in February, Mercom Developments new campaign introduces their new trajectory of “The Artist Developer.”

Each billboard across the city features a unique frame reflecting a hidden narrative, with statements of “Every piece holds its story,” “Every piece holds its meaning,” & “Every piece holds its secret” adorning the visuals. The ad spaces hold picture frames of an eye, a flower and a colorful aesthetic painting, each one symbolizing the diverse stories and experiences of people. By doing the latter, Mercon highlights the company's commitment to creating developments that are not just structures, but integral parts of people's lives. Mercon Developments’ new outdoor campaign goes beyond traditional marketing approaches, all while highlighting the company’s rooted need to inspire its people. Simplicity is key to this new campaign, spotlighting the meaning behind the campaign rather than overstimulating passerby, therefore piquing their interest and celebrating uniqueness. 

Want to learn more about Mercon Developments campaign’s secrets, OOH types, budget, locations, and more, you can visit Monitoring Out-of-Home (MOOH), Cairo’s and Dubai’s dedicated OOH media intelligence company.