Pioneering city project established in the UAE, Masdar City which was designed by the British architectural firm Foster and Partners, rises on UAE’s OOH Arena highlighting its greatest features to encourage businesses to choose them to set up their foundation. Masdar City has proven their dedication to creating a sustainable, dynamic and innovative business ecosystem available to multinationals and new businesses, offering a gateway to exciting international business development opportunities. The awareness campaign that has been unveiled on Dubai’s billboards hosts the encouraging message of “Get The Most Competitive Market Rates For Your Business Setup At Masdar City Free Zone”. This gives the audience, those being entrepreneurs and business owners, the motivation to consider Masdar City when thinking of expanding or opening new businesses. The blue sky in the ad space associates Masdar City with depth and stability as well as symbolizing trust and openness, further persuading the audience to choose them. The ad also displays replicas of the business complexes provided by Masdar City, which are known for their sustainable development. Lastly, the ad copy notes the company website, as a means for the audience to acquire more information. The ad struck Dubai roads in the second week of April in the form of Unipoles.
